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Texas Broadcasters, Industry Leaders Gear Up for 2022 TAB Show

- Graham’s Badalamente, FCC’s Saurer on Tap for Keynotes

Texas Radio and TV station executives, marketing teams and technologists are prepping now to meet with leading industry vendors and experts on media revenue, security, technology, and management at next week’s TAB Show in Austin. There’s still time to register for the Aug. 3-4 event slated for the JW Marriott downtown.

More than 20 programs are lined up – with minimal counterprogramming – to help stations grow revenue, master cost-saving new technologies, safeguard their operations and personnel, and equip teams with the skills and knowledge needed to succeed.

The programs complement the 115-booth trade show featuring the industry’s top technology and service providers serving Radio and TV stations across the state, providing an opportunity to get up close and personal with new gear that is rare among jam-packed national shows.

Radio Resources is sponsoring the morning and afternoon refreshment breaks in the exhibit hall, while Veritone is sponsoring the Exhibit Hall Happy Hour.


Badalamente, Saurer Keynotes

Graham Media CEO Catherine Badalamente will join the keynote conversation at the “Day 2” opening Leadership Breakfast with Sinclair Broadcast Group’s Amy Villarreal who runs KEYE-TV Austin. 

The breakfast, presented in partnership with the Texas Army National Guard, opens with a welcome keynote from LTC Rusty Clark and recognizes a dozen stations for their service to community with the Bonner McLane Public Service Awards and the Lone Star Leader Awards.

Recently named FCC Media Bureau Chief Holly Saurer joins TAB Past Chairman Ben Downs of Bryan Broadcasting for a policy keynote discussion at the Annual Business Meeting later the same day. 

Saurer also serves as a legal advisor to FCC Chair Jessica Rosenworcel. Downs serves on the TAB and NAB boards of directors.

Musical, Historical Interludes

BMI singer/songwriter and Corsicana native, Jalesa Jessie – AKA Chief Cleopatra, closes out “Day 1” marketing sessions with a soulful interlude as convention-goers transition to the opening night Kick-Off Party co-sponsored by Quu, TEGNA, Nielsen and Haynes Boone. 

Jessie was named the 2021 Austin Music Awards’ “Best New Artist” and in March 2022 released her second EP, “Luna.”

David Ostmo fills in “the rest of the story” of Texas broadcast history in a follow-up to his first installment last year which won raves from broadcasters of every generation for his guided tour of technological and operational advancements in broadcasting since the first Texas station went on-air in 1921.

General Convention Sponsors providing overall support for the event include AdCellerantMarketronSigniantXPERINBC Universal Domestic Television Distribution/Telemundo.

Top Honors Go To…

Seven Texas broadcasters will be honored with the industry’s most coveted awards for their professional achievements and industry leadership at the closing Annual Awards Gala, co-sponsored by Gray Television and Jackson & Walker, LLP.  The event follows the Chairman’s Reception, sponsored by Entravision.

Honors include the Pioneer Broadcaster of the Year, Broadcaster of the Year, George Marti Award for Engineering Excellence, the Distinguished Service Award, the Jason Hightower Awards for Broadcast Excellence and the Educator of the Year Award.


Questions? Contact TAB’s Oscar Rodriguez or call (512) 322-9944.

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