PEP
TAB’s Public Education Partnership Program
How does it work?
- Non-profit & government agencies sponsor public education messages
- TAB distributes the message to every commercial radio and television station in Texas
- Broadcasters generously donate airtime to the campaigns and send reporting affidavits to TAB
- TAB also uses monitoring services to track campaigns
- TAB compiles and summarizes all reports and provides that summary to sponsors on a monthly basis
- Sponsors receive documented airtime across the state – at a minimum 3:1 of the fee TAB charges for distribution and documentation
- PEP funds provide many essential member services
- By multiplying an agency’s budget, TAB’s PEP program provides statewide coverage of important messages that might otherwise go unseen or unheard
| Campaign | Date | Date | Spots & Forms |
|---|---|---|---|
| National Guard '25 | Sept. 28, 2024 | Sept. 27, 2025 | |
| UT Health Fentanyl Awareness '25 | Oct. 1, 2024 | June 29, 2025 | |
| HHSC Hear Her '25-2 | Mar. 31, 2025 | May 11, 2025 | Spots and Forms |
| TXDOT Be Safe ’25 – Move Over Law | Mar. 17, 2025 | April 27, 2025 | Spots and Forms |
| TXDOT Don't Mess with Texas '25 | Mar. 3, 2025 | Apr. 13, 2025 | Spots and Forms |
| TXDOT Impaired Driving '25 - College | Feb. 24, 2025 | Apr. 6, 2025 | Spot and Forms |
| TXDOT Drive Like a Texan '25-2 | Feb. 17, 2025 | March 30, 2025 | Spots and Forms |
Contact Barbara Rodgers for more information.
Lone Star Leaders
TAB annually honors stations who have donated the most to the PEP program – in terms of airtime value and number of spots aired.