PEP
TAB’s Public Education Partnership Program
How does it work?
- Non-profit & government agencies sponsor public education messages of statewide importance
- TAB distributes the messages to commercial radio and television stations in Texas
- Messages are distributed in English and Spanish
- Broadcasters generously donate airtime to the campaigns and send reporting affidavits to TAB
- TAB also uses monitoring services to track campaign performance
- TAB compiles and summarizes all reports and provides the summary to sponsors on a monthly basis
- Sponsors receive documented airtime across the state – at a minimum 4:1 return on the value of the distribution fee TAB charges for its services
- PEP funds provide many essential member services
- TAB’s PEP program provides statewide coverage of important messages, on TV and radio and in English and Spanish, that might otherwise go unseen or unheard
| Campaign | Date | Date | Spots & Forms |
|---|---|---|---|
| TXDOT Drive Like a Texan '26-'27 | May 11, 2026 | August 8, 2026 | Spots and Forms |
| TXDOT Impaired Driving '26 - Faces | June 15, 2026 | July 26, 2026 | Spots and Forms |
| TXDOT Be Safe '26 - Turn Around | May 11, 2026 | June 21, 2026 | Spots and Forms |
| IDEA Public Schools '26 (Aus, D/FW, EP, Hou, O/M, RGV, SAT) | May 4, 2026 | June 14, 2026 | Spots and Forms |
| DFPS Baby Moses Hotline '26 | May 4, 2026 | June 14, 2026 | Spots and Forms |
Contact Barbara Rodgers for more information.
Lone Star Leaders
TAB annually honors stations who have donated the most to the PEP program – in terms of airtime value and number of spots aired.