| Community Service Awards Breakfast |
7:30 am |
Ballroom A |
Ben Downs, Bryan Broadcasting |
Celebrate the shared commitment of the Texas Army National Guard and Texas broadcasters to keeping Texas communities safe in times of crisis.
Event… |
| Next Steps for AM Revitalization |
8:00 am |
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Rick Greenhut, HD Radio; Gregg Skall, Womble Carlyle Sandridge & Rice |
With initial steps in AM Revitalization underway, learn what’s next and what might be possible, from transferring AM daytimers to translators,… |
| NextGen TV: Decoding the Alphabet Soup |
8:00 am |
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Madeleine Noland, LG Electronics; Skip Pizzi, NAB |
The newly-minted ATSC 3.0 standard will power a next generation in TV broadcasting, unifying broadcast and broadband content and delivering more… |
| Why do Clients Buy from Us? |
8:00 am |
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Pat Bryson, Bryson Broadcasting, Int'l |
In this session, we look at the motivations buyers have for advertising on our stations. We study the “buy cycle” of the buyer.… |
| Exhibit Hall Showcase |
9:00 am |
Rio Grande Exhibit Hall |
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Exclusive time to visit the 124 exhibit booths at TAB's Trade Show. |
| Demo: The MPU5 and the Embedded Module |
9:00 am |
San Saba Rm. |
Kayla Lively, Persistent Systems |
One of the main problems that broadcasters experience is trying to get their video transmissions back to the production studio without any… |
| Legal Panel: Music Licensing |
9:30 am |
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David Oxenford, Wilkinson Barker Knauer; Janet McHugh, TVMLC; Bill Velez, RMLC |
The broadcast industry’s music licensing experts discuss the increasing disruption of the current landscape and what it means for Radio and TV… |
| The Auto Dealer and the Media Executive…Both Sides of a Sale |
9:30 am |
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Adam Armbruster, ESA & Company |
Tier 2 and 3 auto dealer revenue remains the top money category for most broadcasters.
It’s important to know the trends and how to speak with… |
| Prepping Your Tower for Repack |
9:45 am |
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Broadcast tower experts help stations prepare their towers for the coming repack from planning inspections and coordinating modifications, to line… |
| Beat Local Cable in 2017 |
10:45 am |
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Rob Russo, RNR Media Consulting LLC |
With the pressure on to sell more of our D1’s, D2’s, D3’s, and our Digital Platforms, the traditional sources of revenue are running… |
| Skating through the New FCC Regulatory Landscape |
11:00 am |
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Scott Johnson, Fletcher, Heald & Hildreth; David Oxenford, Wilkinson Barker Knauer; Gregg Skall, Womble Carlyle Sandridge & Rice |
The industry’s top FCC attorneys outline the commission’s new deregulatory outlook and what it means for stations.
Scott Johnson… |
| it’s Your Turn Now: Radio’s Transition to all Online Public File |
11:15 am |
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Scott Flick, Pillsbury Winthrop Shaw Pittman |
Radio stations in markets 51+ need to prepare for the new all-online era of the Public File. Find out how to make this transition worry-free.
Scott… |
| Building the NextGen Television Business |
11:15 am |
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Kevin Gage, One Media LLC; Sandhi Kozsuch, Cox TV; Deb McDermott, Verance; Craig Todd, Dolby; Myra Moore (moderator), Digital Tech Consulting |
Broadcasters are excited about the new revenue potential for NextGen TV, as well as a host of new services that might be delivered through a wireless… |
| Exhibit Hall Lunch |
12:00 pm |
Rio Grande Exhibit Hall |
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Enjoy lunch while visiting TAB's exhibit booths.
Lunch tickets must be purchased in advance.
There is no on-site sale of lunch tickets. |
| Annual Business Meeting |
1:00 pm |
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Hear the good and the bad from the legislative front in Austin and Washington, as well as a briefing on TAB's outlook and the 2017 Board election… |
| Make “No” a Suggestion, Not an Answer |
1:00 pm |
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Pat Bryson, Bryson Broadcasting Int'l |
This session introduces a new way to deal with objections. Based on this revolutionary technique, sales people will learn how to turn a… |
| Demo: Bitcentral |
1:15 pm |
San Saba Rm. |
John King, Bitcentral |
CORE NEWS
Core News is our unified suite of production and workflow products providing you with the features you want, at the highest efficiency,… |
| Wireless Mics, Intercoms and IFBs Post Repack |
1:45 pm |
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James Stoffo, Radio Active Designs |
For the first time in our industry, Digital Consumer Devices will share Radio Spectrum with wireless microphones and intercom systems. These… |
| Getting the Client VIP Meeting |
2:00 pm |
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Adam Armbruster, ESA & Company |
Media account executives have many tools but securing a quality conversation with a local business owner often remains a challenge. Knowing proper… |
| A Framework for Local Digital Media Sales |
2:00 pm |
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Jack Zavoral, Local Media Association |
Local merchants want help applying digital marketing tools to meet their business goals, but many are confused and receive conflicting information… |
| Navigating the Spectrum Repack |
3:15 pm |
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Patrick McFadden, NAB; Joe Seccia, GatesAir; Christine Zuba, Dielectric |
Radio and TV stations alike must prepare for the biggest technical challenge of this century. Learn the latest in this still-unfolding plan and what… |
| Deal Killers |
3:15 pm |
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Doug Ferber, DEFcom Advisors; Melodie Virtue, Garvey Schubert & Barer |
There aren’t many decisions bigger than the one to buy or sell your radio or television station(s). If you are contemplating an acquisition or a… |
| Exhibit Hall Happy Hour |
4:00 pm |
Rio Grande Exhibit Hall |
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Grab a free beverage at our Exhibit Hall Happy Hour! |
| Chairman’s Reception |
6:30 pm |
Ballroom B |
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Enjoy drinks and hors d'oeuvre with TAB's 2017 Chairman Ben Downs before heading to the Awards Gala. |
| Awards Gala |
7:30 pm |
Ballroom A |
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Join friends and broadcast colleagues from throughout Texas for a great evening featuring presentation of TAB’s biggest awards.
Award Winners:… |
