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Schedule

The schedule below is still in progress and subject to change. Check back for updates!

Technical topics (coming soon) include:

  • ATSC 3.0 with One Media's Fred Baumgartner
  • Repack Challenges Panel
  • Managing ATSC 3.0 and 1.0 Simulcast
  • Energy Efficiency in High Power Transmitters
  • Next Gen UPS
  • Building the Right Broadcast Facility for Your Business
  • AM Digital and New Translator Rules
  • ...and more!
Schedule for August 7, 2019
Title Time Location Speaker(s) Description
Golf Tournament 8:00 am Grey Rock Golf Club New course this year!!! Join us at the beautiful Grey Rock Golf Club! Address: 7401 State Highway 45, Austin, Texas 78739 The tournament provides…
Women in Media: Coffee & Conversation 1:00 pm Third Floor, Ballroom A This informal gathering offers attendees an opportunity to chat with some of Texas media's women managers in a comfortable setting. Let's…
TAB Show Opening: The Power of Broadcast 2:00 pm Nielsen Ballroom Speaker(s): Bob Hoffman, The Ad Contrarian
After 20 years, online advertising has produced few, if any, major consumer-facing brands. In his trademark “shoot from the lip” style,…
C-Band Encroachment Update 2:00 pm The FCC’s imminent ruling on how to license 500 MHz of mid-band spectrum to wireless companies for 5G deployment could have huge impact on your…
Radio’s Expanding Digital Strategies for Growing Audience & Revenue 3:30 pm Learn how to employ Radio’s newest digital strategies to reach your audience wherever they are while growing revenue. From smart speakers and…
Generating Increased Revenue Through Broadcast & Digital Sales Together 3:30 pm With recent changes to Facebook's algorithm and local media’s place in the News Feed in flux, are there real opportunities for broadcasters…
Building the Right Broadcast Facility for Your Business 3:30 pm Speaker(s): Brendan Cline, BeckTV
Take a look at the challenges of choosing the right infrastructure at a time when IP-based solutions are still quickly evolving, and when hybrid…
Turning a Contact…Into a Connection…Into a CUSTOMER 3:30 pm Speaker(s): David Rich, ContagiousTalk.com
In this highly-inspirational and informative session, based on Rich’s book “Contagious Selling,” you’ll get the tools to…
AE Series (Part 1 of 3): In Sales, It’s All About Them…But Starts with You! 3:30 pm Brazos Rm. Speaker(s): Derron Steenbergen, Swagger Institute
In this “me, me, me” society, it’s easy to forget that most of what we do in sales has to be about someone else.  It is about…
10 Opportunities to Improve Your Operations & Revenue 4:45 pm Speaker(s): Doug Ferber, DEFcom Advisors
There is no magic potion or secret sauce that can instantly turn your station into a gold mine overnight. But there are some things you can do that…
Next-Gen TV/ATSC 3.0 Market Plans 4:45 pm Speaker(s): Sasha Javid, The Spectrum Consortium
With 40 markets – four in Texas – slated to roll out ATSC 3.0 by the end of next year, hear first-hand from Spectrum Consortium's COO…
Kick-Off Party 6:00 pm Lone Star Ballroom D Everyone loves a party – and this is TAB’s biggest.
Golden Mic Club Banquet 7:30 pm Rooms 301/302 Speaker(s): Dave South, Former Voice of Texas A&M Football
This year’s guest speaker will be Dave South, former Voice of Texas A&M Football. He’s excited to share stories from his 60+ years in…
Schedule for August 8, 2019
Title Time Location Speaker(s) Description
Leadership Breakfast 7:30 am Lone Star Ballroom D Both in service to local communities and influencing major public policy affecting our industry, Texas broadcasters showed up in a BIG way over the…
Trade Show Open 9:00 am Griffin Hall
Exhibit Hall Showcase/Coffee Break 9:00 am Griffin Hall Exclusive time to visit the 137 exhibit booths at TAB's Trade Show. Sponsorship available! Contact Patty for more information.
AE Series (Part 2 of 3): Rising Above the Distracted and Overwhelmed Salesforce 9:00 am Brazos Rm. Speaker(s): Derron Steenbergen, Swagger Institute
This interactive sales session will begin by focusing on an industry riddle that everyone is trying to solve.  We will identify it and help you…
Next-Gen UPS 9:30 am Learn how the latest innovations in back-up power supply technology can make your life easier and your operations more efficient.
DC Legal Update 9:30 am Nexstar Rm. Speaker(s): Scott Flick, Pillsbury Winthrop Shaw Pittman
David Oxenford, Wilkinson Barker Knauer
Attorneys with top industry DC law firms address FCC enforcement and deregulation trends, identify advertising opportunities to avoid, outline the…
Managing ATSC 3.0 and 1.0 Simulcast 9:30 am Speaker(s): Michael Guthrie, Harmonic
Efficient use of bandwidth will require flexible utilization of both the ATSC 3.0 and ATSC 1.0 bandwidth, managed across multiple business entities…
Radio Stations: Out-Deliver the Fragmented Cable & Satellite Offerings in Your Market 9:30 am Speaker(s): Rob Russo, RNR Media Consulting
Whether you are in a rated or non-rated market, Radio listening continues to outreach the local cable and satellite programs--and by a large margin.…
Demo: An Easy Path to New Digital Revenue with FUEL 10:45 am Speaker(s): John King, Bitcentral
FUEL is an innovative digital platform that delivers video assets in a dynamic and continuous linear stream. The delivery system monetizes existing…
AM Digital & New Translator Rules: The Latest in AM Revitalization 11:00 am Speaker(s): Ben Downs, Bryan Broadcasting Co.
David Oxenford, Wilkinson Barker Knauer, LLP
Leading advocates for revitalizing AM Radio make their case for the MA3 all-digital mode of HD Radio for AM stations.
Us vs. Them: Broadcast TV Dominates Cable & Satellite in Viewership AND Effectiveness 11:00 am Speaker(s): Rob Russo, RNR Media Consulting
Cable television still dwarfs the delivery of broadcast’s programming, and its lack of effectiveness is even more dramatic. Rob Russo, a…
Television Syndication Roundtable 11:00 am Nielsen Ballroom Speaker(s): Patrick Parish, Warner Bros.
Rich Iazzetta, Disney-ABC Home Entertainment & Television Distribution
Bob Nuttall, NBC Universal Domestic Television Distribution
Jonathan Bingaman, CBS Television
Tony Fasola, Entertainment Studios
David Chavez, MGM Studios
Frank Hussey, Genesis Entertainment
A lively 75 minutes of first-hand, back and forth exchange covering current programming issues & topics from the top syndication company…
Inside Look at the Dallas SFN Set to Power ATSC 3.0 11:00 am Speaker(s): Fred Baumgartner, ONEMedia
One of the broadcast industry’s leading experts on the Next-Gen TV technical standard provides an inside look at how the Single Frequency…
How to Win the War for Talent 11:00 am Nexstar Rm. Speaker(s): Laurie Kahn, Media Staffing Network
Leave with ideas on how to better attract, engage, hire and retain a higher quality of talent! An understanding of why stations are having a hard…
Exhibit Hall Lunch 12:00 pm Griffin Hall Enjoy lunch while visiting TAB's exhibit booths.
AE Series (Part 3 of 3): Proposal Workshop 1:00 pm Brazos Rm. Speaker(s): Derron Steenbergen, Swagger Institute
Would you be interested in something that was guaranteed to raise your closing percentage, help you make more money and improve how you are viewed by…
Annual TAB Business Meeting 1:15 pm Nielsen Ballroom Step in for a quick snapshot of TAB’s top state and federal policy priorities for 2020 and welcome the newly-elected Board officers and…
The Looming Tower: To Sell or Not To Sell 2:00 pm Speaker(s): Doug Ferber, DEFcom Advisors
Scott Johnson, Fletcher Heald & Hildreth
Lance Parr, Lanco Technical Services
Joe Meleski, Vertical Bridge
Opportunities and risks abound on the question of selling or keeping your own tower. This panel will provide the insights you need to make an informed…
The Value of Radio to the Auto Industry 2:00 pm Speaker(s): David Chipman, The Nielsen Company
Learn how a radio campaign drives online research of auto purchase intenders, boosts consumer perception of dealer brands, increases dealer visits and…
Driving Automotive Revenue: Win Big with This Simple Strategy 2:00 pm Speaker(s): Brad Seitter, TVB
Get the latest sales strategy and auto research to help you move auto dollars to broadcast TV.  Seitter works across all three tiers in…
Coffee Break 2:00 pm Griffin Hall Visit the 137 exhibit booths at TAB's Trade Show! Sponsorship available! Email Patty for more information.
Demo: Using the Power of Your Audience to Increase Revenue Fast 2:45 pm Room 207 Speaker(s): Marco Broccardo , COLONYLive
Are you struggling to grow revenue in specific categories or simply desire to grow your share in a few categories? COLONYLive provides a turn-key…
Repack Challenges 3:15 pm Speaker(s): Elias Ventanilla, KVIA-TV El Paso
Brent Robinson, KUTV-TV Salt Lake City
David Sanderford, Marsand, Inc.
Hear first-hand the varied and surprising challenges you might encounter in your station’s repack process from station and consulting engineers…
Exhibit Hall Happy Hour 4:00 pm Griffin Hall Grab a free beverage at our Exhibit Hall Happy Hour!
TABE Business Meeting 4:30 pm Room 207 Meeting for members of the Texas Association of Broadcast Educators
Chairman's Reception 6:30 pm Nielsen Ballroom Enjoy beverages and hors d'oeuvres with TAB's 2019 Chairman Sarah Frazier before heading to the Awards Gala.
Awards Gala 7:30 pm Lone Star Ballroom D Join friends and colleagues for a great evening featuring presentation Texas broadcasting's most prestigious awards. Pioneer of the Year…