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Schedule

All events at the Renaissance Austin Hotel unless otherwise noted.

The 2017 schedule is still taking shape and presentations/speakers will be posted as they are booked.

Schedule for August 9, 2017
Title Time Location Speaker(s) Description
Golf Tournament 8:00 am River Place Country Club Join us at the beautiful River Place Country Club! More than 6,600 yards of rolling hills, twisting creeks and rocky canyons comprise this memorable…
Network Penetration Testing (“Hacking 101”) 1:00 pm Wayne Pecena, Texas A&M University As broadcast station IP networks have grown and become an integral part of the broadcast technical plant, so have the security threats grown such that…
TAB Show Opening 2:00 pm Glass Oaks Ballroom Dr. Rick Rigsby; Oscar Rodriguez, TAB President TAB President Oscar Rodriguez welcomes delegates with highlights of TAB’s successes this year, followed by a Keynote Address from Dr. Rick…
Driving Innovation and Sustainability with Google 3:45 pm Raghu, Google Google and YouTube executives provide insight into their burgeoning news-specific initiatives, the overall convergence of digital and linear TV, sales…
A La Carte Elliptical Polarization for ATSC 3.0 3:45 pm Joe Meleski, Electronics Research, Inc. In the broadcast industry wave polarization has been a topic of discussion for many years.  ATSC 3.0 will open the possibility of new service…
AM Auction Window 5:00 pm AM stations eager to jump on the translator bandwagon will learn the latest on timing for Class C& D, and then Class A&B, plus what Footnote…
Using Drones for News, Management and Engineering 5:00 pm Kent Jones, Kent Jones Productions; Casey Joseph, LS Telecom; Fred Morton, KWFB Wichita Falls The rise of small, prosumer UAVs (aka “drones”) plus the FAA’s adoption of Part 107 (which allows individuals to be able to legally…
Management vs. Leadership 5:00 pm Mark Levy, Revenue Development Resources Though we use the two words interchangeably, they are not the same. We’ll look at the differences, why we need to be good at both, and spend…
“On the Spot” with Paul Weyland 5:00 pm Paul Weyland In this engaging and thoroughly interactive session, Paul Weyland explains why managers and front-line salespeople should be selling creative ideas to…
Kick-Off Party 6:00 pm Ballroom A Sundance Head, Meet & Greet Artist Everyone loves a party – and this is TAB’s biggest! Mix and mingle with your fellow colleagues and enjoy a meet and greet with BMI artist…
TAB Golden Mic Club Banquet 7:30 pm Wedgwood Rm. Join club members for a memorable night of food, fellowship and fun. Event is open to ALL CONVENTION ATTENDEES - members of the Golden Mic Club may…
Schedule for August 10, 2017
Title Time Location Speaker(s) Description
Community Service Awards Breakfast 7:30 am Ballroom A Ben Downs, Bryan Broadcasting Celebrate the shared commitment of the Texas Army National Guard and Texas broadcasters to keeping Texas communities safe in times of crisis. Event…
Next Steps for AM Revitalization 8:00 am Rick Greenhut, HD Radio; Gregg Skall, Womble Carlyle Sandridge & Rice With initial steps in AM Revitalization underway, learn what’s next and what might be possible, from transferring AM daytimers to translators,…
NextGen TV: Decoding the Alphabet Soup 8:00 am Madeleine Noland, LG Electronics; Skip Pizzi, NAB The newly-minted ATSC 3.0 standard will power a next generation in TV broadcasting, unifying broadcast and broadband content and delivering more…
Why do Clients Buy from Us? 8:00 am Pat Bryson, Bryson Broadcasting, Int'l In this session, we look at the motivations buyers have for advertising on our stations.  We study the “buy cycle” of the buyer.…
Exhibit Hall Showcase 9:00 am Rio Grande Exhibit Hall Exclusive time to visit the 124 exhibit booths at TAB's Trade Show.
Demo: The MPU5 and the Embedded Module 9:00 am San Saba Rm. Kayla Lively, Persistent Systems One of the main problems that broadcasters experience is trying to get their video transmissions back to the production studio without any…
Legal Panel: Music Licensing 9:30 am David Oxenford, Wilkinson Barker Knauer; Janet McHugh, TVMLC; Bill Velez, RMLC The broadcast industry’s music licensing experts discuss the increasing disruption of the current landscape and what it means for Radio and TV…
The Auto Dealer and the Media Executive…Both Sides of a Sale 9:30 am Adam Armbruster, ESA & Company Tier 2 and 3 auto dealer revenue remains the top money category for most broadcasters. It’s important to know the trends and how to speak with…
Prepping Your Tower for Repack 9:45 am Broadcast tower experts help stations prepare their towers for the coming repack from planning inspections and coordinating modifications, to line…
Beat Local Cable in 2017 10:45 am Rob Russo, RNR Media Consulting LLC With the pressure on to sell more of our D1’s, D2’s, D3’s, and our Digital Platforms, the traditional sources of revenue are running…
Skating through the New FCC Regulatory Landscape 11:00 am Scott Johnson, Fletcher, Heald & Hildreth; David Oxenford, Wilkinson Barker Knauer; Gregg Skall, Womble Carlyle Sandridge & Rice The industry’s top FCC attorneys outline the commission’s new deregulatory outlook and what it means for stations. Scott Johnson…
it’s Your Turn Now: Radio’s Transition to all Online Public File 11:15 am Scott Flick, Pillsbury Winthrop Shaw Pittman Radio stations in markets 51+ need to prepare for the new all-online era of the Public File. Find out how to make this transition worry-free. Scott…
Building the NextGen Television Business 11:15 am Kevin Gage, One Media LLC; Sandhi Kozsuch, Cox TV; Deb McDermott, Verance; Craig Todd, Dolby; Myra Moore (moderator), Digital Tech Consulting Broadcasters are excited about the new revenue potential for NextGen TV, as well as a host of new services that might be delivered through a wireless…
Exhibit Hall Lunch 12:00 pm Rio Grande Exhibit Hall Enjoy lunch while visiting TAB's exhibit booths. Lunch tickets must be purchased in advance. There is no on-site sale of lunch tickets.
Annual Business Meeting 1:00 pm Hear the good and the bad from the legislative front in Austin and Washington, as well as a briefing on TAB's outlook and the 2017 Board election…
Make “No” a Suggestion, Not an Answer 1:00 pm Pat Bryson, Bryson Broadcasting Int'l This session introduces a new way to deal with objections. Based on this revolutionary technique, sales people will learn how to turn a…
Demo: Bitcentral 1:15 pm San Saba Rm. John King, Bitcentral CORE NEWS Core News is our unified suite of production and workflow products providing you with the features you want, at the highest efficiency,…
Wireless Mics, Intercoms and IFBs Post Repack 1:45 pm James Stoffo, Radio Active Designs For the first time in our industry, Digital Consumer Devices will share Radio Spectrum with wireless microphones and intercom systems.  These…
Getting the Client VIP Meeting 2:00 pm Adam Armbruster, ESA & Company Media account executives have many tools but securing a quality conversation with a local business owner often remains a challenge. Knowing proper…
A Framework for Local Digital Media Sales 2:00 pm Jack Zavoral, Local Media Association Local merchants want help applying digital marketing tools to meet their business goals, but many are confused and receive conflicting information…
Navigating the Spectrum Repack 3:15 pm Patrick McFadden, NAB; Joe Seccia, GatesAir; Christine Zuba, Dielectric Radio and TV stations alike must prepare for the biggest technical challenge of this century. Learn the latest in this still-unfolding plan and what…
Deal Killers 3:15 pm Doug Ferber, DEFcom Advisors; Melodie Virtue, Garvey Schubert & Barer There aren’t many decisions bigger than the one to buy or sell your radio or television station(s). If you are contemplating an acquisition or a…
Exhibit Hall Happy Hour 4:00 pm Rio Grande Exhibit Hall Grab a free beverage at our Exhibit Hall Happy Hour!
Chairman’s Reception 6:30 pm Ballroom B Enjoy drinks and hors d'oeuvre with TAB's 2017 Chairman Ben Downs before heading to the Awards Gala.
Awards Gala 7:30 pm Ballroom A Join friends and broadcast colleagues from throughout Texas for a great evening featuring presentation of TAB’s biggest awards. Award Winners:…