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Schedule

All scheduled events are subject to change.

Schedule for August 3, 2021
Title Time Location Speaker(s) Description
Golf Tournament 8:00 AM Wolfdancer Golf Club Join us at the beautiful Wolfdancer Golf Club Address: 575 Hyatt Lost Pines Rd, Cedar Creek, TX 78612 The tournament provides time for players and…
How to Use Brain Science to Make Smarter Business Decisions 2:00 PM Graeme Newell, 602 Communications
A lot of us believe our business decisions are primarily driven by a reasoned evaluation of hard data, but new neuroscience research is revealing that…
Podcasting and Listener Engagement 3:30 PM Marshall Williams, Ad Results Media
Radio is driven by personality.   We can’t out music a music service...but we can provide greater connection to our audience with strong…
Monetizing Impressions & Cross-Platform Selling in Post-COVID Growth Categories 3:30 PM Nielsen will discuss the importance of moving to impressions to make sure that stations get the best ROI on their content and stations. They’ll…
Cashing in On Co-Op 5:00 PM Jeff Schmidt, RAB
Billions of dollars go unspent each year (yes, Billions with a B) due to unused Co-op funds.  Co-op is a great funding mechanism to enhance the…
Local TV Attribution/ATSC 3.0: The Future of Local Broadcast 5:00 PM Brian Wexler, TVB
Brad Seitter, TVB
TVB will discuss this industry transformation from the 10,000 foot view, making sure senior management is up to speed on this evolution of…
Kick-Off Party 6:00 PM 4th Fl., Ballrooms 7-8 Everyone loves a party – and this is TAB’s biggest.
Golden Mic Club Banquet 7:30 PM 4th Fl., Rm. 401 Event is open to all Convention Attendees with advance ticket purchase. Current Members of the Golden Mic Club may attend for FREE with ADVANCE…
Schedule for August 4, 2021
Title Time Location Speaker(s) Description
Leadership Breakfast 7:30 AM 4th Fl., Ballrooms 7-8 Both in service to local communities and influencing major public policy affecting our industry, Texas broadcasters showed up in a BIG way over the…
Radio’s Critical Role for Marketers, Present and Future 10:00 AM David Chipman, The Nielsen Company
With some of the most momentous business and societal disruptions our country has experienced now waning, Nielsen Audio’s Dave Chipman shares…
OTT: Where It Fits in Your Station’s Overall Strategy 10:00 AM Brian Wexler, TVB
Brad Seitter, TVB
Take a more complex look at the role OTT should be playing for your station and how to maximize revenue on this platform.  TVB will discuss the…
Getting Auto Dealers Back on the Air 10:00 AM John Tkac, Auto Sales Expert
Learn what broadcasters must do to recapture the critical local retail automotive clients in your market. Your managers and sales teams will come…
Holding Your Staff Accountable Without Holding Them Hostage 11:30 AM Salespeople need the right kind of guidance and challenge to continually optimize their performance.  They want to get better, but sometimes…
Embracing Digital Marketing (It’s Fun on the Dark Side!) 11:30 AM Greg Gibbons, Cumulus Media
Like it or not digital marketing has become an integral part of the local advertising world. TV/Radio sales teams that aren't prepared (or refuse…
Exhibit Hall Lunch 12:00 PM TAB Trade Show, 4th Fl., Grand Ballroom Enjoy lunch while visiting TAB's exhibit booths.
TAB Annual Business Meeting 1:30 PM Curtis LeGeyt, NAB
Ben Downs, Bryan Broadcasting
Incoming NAB President/CEO Curtis LeGeyt joins former TAB Chairman Ben Downs for a discussion of the industry’s top state and federal policy…
Learning Digital Marketing (It’s Not Rocket Surgery) 2:00 PM Greg Gibbons, Cumulus Media
Trying to learn digital marketing and advertising can be a daunting and even terrifying for some people. The good news is there's an easier way…
Best Tactics for Building Emotional Attachment with Your Audience 2:00 PM Graeme Newell, 602 Communications
Today’s marketing-weary customers don’t just want entertainment programming. They want to align with stations that match their own very…
Exhibit Hall Happy Hour 4:00 PM TAB Trade Show, 4th Fl., Grand Ballroom Grab a free beverage at our Exhibit Hall Happy Hour!
Chairman's Reception 6:30 PM 4th Fl., Ballroom 7 Enjoy beverages and hors d'oeuvre with TAB's 2020 Chairman Gayle Kiger before heading to the Awards Gala.
Awards Gala 7:30 PM 4th Fl., Ballroom 8 Join friends and colleagues for a great evening featuring presentation Texas broadcasting's most prestigious awards.