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Schedule

All events at the Renaissance Austin Hotel unless otherwise noted.

The 2017 schedule is taking shape and presentations/speakers will be posted as they are booked.

Schedule for August 9, 2017
Title Time Location Speaker(s) Description
Golf Tournament 8:00 am River Place Country Club Join us at the beautiful River Place Country Club! More than 6,600 yards of rolling hills, twisting creeks and rocky canyons comprise this memorable…
Network Penetration Testing (“Hacking 101”) 1:00 pm Wayne Pecena, Texas A&M University As broadcast station IP networks have grown and become an integral part of the broadcast technical plant, so has the security threats grown such that…
TAB Show Opening 2:00 pm Glass Oaks Ballroom Dr. Rick Rigsby; Oscar Rodriguez, TAB President TAB President Oscar Rodriguez welcomes delegates with highlights of TAB’s successes this year, followed by a Keynote Address from Dr. Rick…
Using Drones for News, Management and Engineering 5:00 pm Kent Jones, Kent Jones Productions; Casey Joseph, LS Telecom; Fred Morton, KWFB Wichita Falls The rise of small, prosumer sUAVs (aka “drones”) plus the FAA’s adoption of Part 107 (which allows individuals to be able to legally…
Management vs. Leadership 5:00 pm Mark Levy, Revenue Development Resources Though we use the two words interchangeably, they are not the same. We’ll look at the differences, why we need to be good at both, and spend…
“On the Spot” with Paul Weyland 5:00 pm Paul Weyland In this engaging and thoroughly interactive session, Paul Weyland explains why managers and front-line salespeople should be selling creative ideas to…
Kick-Off Party 6:00 pm Ballroom A Everyone loves a party – and this is TAB’s biggest!
TAB Golden Mic Club Banquet 7:30 pm Wedgwood Rm. Join club members for a memorable night of food, fellowship and fun. Event is open to ALL CONVENTION ATTENDEES - members of the Golden Mic Club may…
Schedule for August 10, 2017
Title Time Location Speaker(s) Description
Community Service Awards Breakfast 7:30 am Ballroom A Ben Downs, Bryan Broadcasting Celebrate the shared commitment of the Texas Army National Guard and Texas broadcasters to keeping Texas communities safe in times of crisis. Event…
Why do Clients Buy from Us? 8:00 am Pat Bryson, Bryson Broadcasting, Int'l In this session, we look at the motivations buyers have for advertising on our stations.  We study the “buy cycle” of the buyer.…
Exhibit Hall Showcase 9:00 am Rio Grande Exhibit Hall Exclusive time to visit the 124 exhibit booths at TAB's Trade Show.
The Auto Dealer and the Media Executive…Both Sides of a Sale 9:30 am Adam Armbruster, ESA & Company Position the meeting Getting the up-front facts Crafting a plan Making of a profitable customer Tier 2 and 3 auto dealer revenue remains the…
Beat Local Cable in 2017 10:45 am Rob Russo, RNR Media Consulting LLC With the pressure on to sell more of our D1’s, D2’s, D3’s, and our Digital Platforms, the traditional sources of revenue are running…
Exhibit Hall Lunch 12:00 pm Rio Grande Exhibit Hall Enjoy lunch while visiting TAB's exhibit booths. Lunch tickets must be purchased in advance. There is no on-site sale of lunch tickets.
Annual Business Meeting 1:00 pm Hear the good and the bad from the legislative front in Austin and Washington, as well as a briefing on the health of TAB and the 2017 Board election…
Make “No” a Suggestion, Not an Answer 1:00 pm Pat Bryson, Bryson Broadcasting Int'l This session introduces a new way to deal with objections. Based on this revolutionary technique, sales people will learn how to turn a…
Getting the Client VIP Meeting 2:00 pm Adam Armbruster, ESA & Company Generating client attention vs. interest Your first meeting agenda The meeting mission The “Non-close” Phase selling… the…
A Framework for Local Digital Media Sales 2:00 pm Jack Zavoral, Local Media Association Local merchants want help applying digital marketing tools to meet their business goals, but many are confused and receive conflicting information…
Deal Killers 3:15 pm Doug Ferber, DEFcom Advisors There aren’t many decisions bigger than the one to sell your radio or television station. If you are contemplating a sale, make sure that you…
Exhibit Hall Happy Hour 4:00 pm Rio Grande Exhibit Hall Grab a free drink at our Exhibit Hall Happy Hour!
Chairman’s Reception 6:30 pm Ballroom B Enjoy drinks and hors d'oeuvre with TAB's 2017 Chairman Ben Downs before heading to the Awards Gala.
Awards Gala 7:30 pm Ballroom A Join friends and broadcast colleagues from throughout Texas for a great evening featuring presentation of TAB’s biggest awards.