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Schedule

All scheduled events are subject to change.

Schedule for August 3, 2021
Title Time Location Speaker(s) Description
Golf Tournament 8:00 AM Wolfdancer Golf Club Join us at the beautiful Wolfdancer Golf Club Address: 575 Hyatt Lost Pines Rd, Cedar Creek, TX 78612 The tournament provides time for players and…
How to Use Brain Science to Make Smarter Business Decisions 2:00 PM 4th Fl., Ballroom 8 Graeme Newell, 602 Communications
A lot of us believe our business decisions are primarily driven by a reasoned evaluation of hard data, but new neuroscience research is revealing that…
STOP THE HACK - Cybersecurity Challenges for Broadcasters 2:00 PM 4th Fl., Nexstar Room Wayne Pecena, Texas A&M
As the broadcast technical plant increasingly relies on IT and IP infrastructure, protecting it against cyber threats grows more challenging. From…
Monetizing Impressions & Cross-Platform Selling in Post-COVID Growth Categories 3:30 PM 4th Fl., Nexstar Room Christian Dixon, The Nielsen Company
Robbie Lopez, The Nielsen Company
Nielsen will discuss the importance of moving to impressions to make sure that stations get the best ROI on their content and stations. They’ll…
Evolution of Technology in Texas and Broadcast History 3:30 PM 4th Fl., Ballroom 8 David Ostmo, Sinclair Broadcast Group
Broadcasting in the Lone Star State is 100-years old this year.   Take a fun and nostalgic look back to see how Texas Radio and Television…
Podcasting and Listener Engagement 3:30 PM 4th Fl., Room 401 Marshall Williams, Ad Results Media
Radio is driven by personality.   We can’t out music a music service...but we can provide greater connection to our audience with strong…
Texas Broadcasting Centennial Celebration 4:45 PM 4th Fl., Ballroom 8 Sarah Frazier, Audacy Houston
Doug Harris, TXRHoF
Caroline Devine, TXRHoF
Muriel Funches, TXRHoF
Gil Garcia, TXRHoF
Harold Gunn, TXRHoF
Josh Holstead, TXRHoF
Bill Tatar, TXRHoF
Dan Halyburton, TXRHoF
Glen Ivey, TXRHoF
The Texas airwaves lit up 100 hundred years ago and changed the Lone Star State forever! Join us as we celebrate the sounds, images and cultural…
Local TV Attribution/ATSC 3.0: The Future of Local Broadcast 5:00 PM 4th Fl., Room 401 Brian Wexler, TVB
Brad Seitter, TVB
TVB will discuss this industry transformation from the 10,000 foot view, making sure senior management is up to speed on this evolution of…
NextGen TV: No Internet, No Problem – TV Datacasting Supporting Remote Learning 5:00 PM 4th Fl., Nexstar Room Mark O'Brien, SpectraRep
Mark Newman, Indiana Public TV Stations
Don Dunlap, KEDT-TV Corpus Christi
Datacasting has been around since the digital conversion 20 years ago and is now being used to address the digital divide. Teachers can reach their…
Cashing In On Co-Op 5:00 PM 4th Fl, Room 404 Jeff Schmidt, RAB
Billions of dollars go unspent each year (yes, Billions with a B) due to unused Co-Op funds.  Co-Op is a great funding mechanism to enhance the…
Kick-Off Party 6:00 PM 4th Fl., Ballrooms 2-3-4 Everyone loves a party – and this is TAB’s biggest.
Golden Mic Club Banquet 7:30 PM 4th Fl., Room 401 Event is open to all Convention Attendees with advance ticket purchase. Current Members of the Golden Mic Club may attend for FREE with ADVANCE…
Schedule for August 4, 2021
Title Time Location Speaker(s) Description
Leadership Breakfast 7:30 AM 4th Fl., Ballroom 8 Valari Staab, President, NBCUniversal Television
Brandy Sanchez, KAMR-TV Amarillo
LTC Rusty Clark, Texas Army National Guard
Day two of the TAB Show opens with this celebration of Texas broadcasters’ public service and insights from one of the Lone Star State’s…
Surviving Remote Broadcasting During the Pandemic 8:00 AM 4th Fl., Sony Room Doug Ferber, Tieline
Jacob Daniluck, Tieline
Chris Dusterhoff, Bryan Broadcasting
Ed Dulaney, Townsquare Media
“I told you we could use that old codec as a back-up someday!” Someday is now. Whether it be sports play-by-play or broadcasting from…
NextGen TV: Understanding and Launching an ATSC 3.0 Market 8:00 AM 4th Fl., Sinclair Rm. Tom Mikkelsen, BitPath
Mike Schmidt, Heartland Video Systems
Get a better understanding of the benefits of ATSC 3.0 services and high-level advantages to broadcasters. We will explore the current…
Exhibit Hall Showcase/Coffee Break 9:00 AM 4th Fl., TAB Trade Show Exclusive time to visit the 100 exhibit booths at TAB's Trade Show.
NextGen TV: What's Coming Down the Pipeline 10:00 AM 4th Fl., Sinclair Rm. So Vang, ONE Media 3.0
Joel Wilhite, Harmonic
Joonyoung Park, DigiCAP Co.,Ltd.
Top NextGen TV technologists share their insights on the wide range of advanced features blossoming in the TV 3.0 space.  From encoders and…
All-Digital AM 10:00 AM 4th Fl, Room 404 Dave Kolesar, WTOP/WFED Washington, DC
Dave Kolesar, Program Director for Hubbard Radio’s “The Gamut,” shares his experience in planning and launching the company’s…
Consulting Engineer Roundtable 10:00 AM 4th Fl., Sony Room John Butler, Butler7media, LLC
Annie Billings, Elepscor
Dick Pickens, Microcom Systems
Brian Heise, Heise Radio Broadcast
The role of consulting engineers in local broadcasting continues to grow, making it more important than ever for station managers to step up their…
Radio’s Critical Role for Marketers, Present and Future 10:00 AM 4th Fl., Room 401 David Chipman, The Nielsen Company
With some of the most momentous business and societal disruptions our country has experienced now waning, Nielsen Audio’s Dave Chipman shares…
OTT: Where It Fits in Your Station’s Overall Strategy 10:00 AM 4th Fl., Nexstar Room Brian Wexler, TVB
Brad Seitter, TVB
Take a more complex look at the role OTT should be playing for your station and how to maximize revenue on this platform.  TVB will discuss the…
Getting Auto Dealers Back on the Air 10:00 AM 4th Fl., Ballroom 8 John Tkac, Auto Sales Expert
Learn what broadcasters must do to recapture the critical local retail automotive clients in your market. Your managers and sales teams will come…
Future of Broadcast in Connected Cars 11:30 AM 4th Fl, Room 404 Joe D'Angelo, Xperi
Joe D’Angelo, Xperi’s Senior Vice President for Broadcast Radio, will cover all the work that they’ve done with leading…
NextGen TV: Consumer Rollout 11:30 AM 4th Fl., Sinclair Rm. Madeleine Noland, ATSC President
Dave Arland, Pearl TV
Stellar video and sound. Personalized news, sports and live events. Shows with interactive features delivering hyper-relevant content. Stations are…
New Advertising Opportunities in the Esports Arena 11:30 AM 4th Fl., Ballroom 8 Lori Burgess, Beasley Esports & Houston Outlaws
Jake Lyon, Houston Outlaws
Matt Iorio, Houston Outlaws
Sarah Frazier, Audacy Houston
Giovanna Dimperio, H-E-B
Robert Springer, KHOU-TV Houston
Texas’ two city-based Esports franchises command the under-35 demo. Learn how stations are developing powerful advertising alignments for…
Holding Your Staff Accountable Without Holding Them Hostage 11:30 AM 4th Fl., Sony Room Jeff Schmidt, RAB
John Moesch, West Texas Radio Group
Tami Honesty, Radio One DFW
John Hannon, Univision Houston
Salespeople need the right kind of guidance and challenge to continually optimize their performance.  They want to get better, but sometimes…
Embracing Digital Marketing 11:30 AM 4th Fl., Room 401 Like it or not digital marketing has become an integral part of the local advertising world. TV/Radio sales teams that aren't prepared (or refuse…
C-Band Repack 11:30 AM 4th Fl., Nexstar Room Howard Fine, SCFCC
How does the C-Band repack affect you?  Is your dish registered? Did you take the lump sum? Do you have FCC licensing issues? If you are not…
Exhibit Hall Lunch 12:00 PM TAB Trade Show, 4th Fl., Grand Ballroom Enjoy lunch while visiting TAB's exhibit booths.
TAB Annual Business Meeting 1:30 PM 4th Fl., Ballroom 8 Curtis LeGeyt, NAB
Ben Downs, Bryan Broadcasting
Incoming NAB President/CEO Curtis LeGeyt joins former TAB Chairman Ben Downs for a discussion of the industry’s top state and federal policy…
NextGen TV: Emergency Alerting 2:00 PM 4th Fl., Sinclair Rm. Fred Baumgartner, ONEMedia/Sinclair
The “Next” in NextGen TV is all about the marriage of IP based content and broadcast distribution. Better pictures and sound are good;…
Best Tactics for Building Emotional Attachment with Your Audience 2:00 PM 4th Fl., Nexstar Room Graeme Newell, 602 Communications
Today’s marketing-weary customers don’t just want entertainment programming. They want to align with stations that match their own very…
Learning Digital Marketing 2:00 PM 4th Fl., Room 401 Trying to learn digital marketing and advertising can be daunting and even terrifying for some people. The good news is there's an easier way to…
Repurposing On-Air Programs for Podcasts 2:00 PM 4th Fl., Sony Room Chris Dusterhoff, Bryan Broadcasting
Steve Walker, Radio One Dallas-Fort Worth
Podcasting is not just for large markets and big groups! Learn which shows are ideal for converting, the steps involved in doing so, pitfalls to avoid…
5G for Broadcast 2:00 PM 4th Fl., Room 404 Gordon Mansfield, AT&T
Overview of 5G and its potential applicability to broadcasting.
Coffee Break 2:30 PM 4th Fl., TAB Trade Show Visit the 100 exhibit booths at TAB's Trade Show!
The Power of Purpose in Business and in Life 3:30 PM 4th Fl., Ballroom 8 Roy Spence, GSD&M/The Purpose Institute
As people in towns and cities across America begin the journey of reconnecting with one another in person and actually reconnecting with themselves,…
Exhibit Hall Happy Hour 4:00 PM TAB Trade Show, 4th Fl., Grand Ballroom Grab a free beverage at our Exhibit Hall Happy Hour!
TABE Annual Business Meeting 4:00 PM 4th Fl, Room 404 Meeting for members of the Texas Association of Broadcast Educators
Chairman's Reception 6:30 PM 4th Fl., Ballroom 7 Enjoy beverages and hors d'oeuvre with TAB's 2021 Chairman Mark Krieschen before heading to the Awards Gala.
Awards Gala 7:30 PM 4th Fl., Ballroom 8 Join friends and colleagues for a great evening featuring presentation of Texas broadcasting's most prestigious awards. Congratulations to this…