Schedule
The schedule below is still in progress and subject to change. Check back for updates!
Technical topics (coming soon) include:
- ATSC 3.0 with One Media's Fred Baumgartner
- Repack Challenges Panel
- Managing ATSC 3.0 and 1.0 Simulcast
- Energy Efficiency in High Power Transmitters
- Next Gen UPS
- Building the Right Broadcast Facility for Your Business
- AM Digital and New Translator Rules
- ...and more!
| Title | Time | Location | Speaker(s) | Description |
|---|---|---|---|---|
| Golf Tournament | 8:00 am | Grey Rock Golf Club | New course this year!!! Join us at the beautiful Grey Rock Golf Club! Address: 7401 State Highway 45, Austin, Texas 78739 The tournament provides… | |
| Women in Media: Coffee & Conversation | 1:00 pm | Third Floor, Ballroom A | This informal gathering offers attendees an opportunity to chat with some of Texas media's women managers in a comfortable setting. Let's… | |
| TAB Show Opening: The Power of Broadcast | 2:00 pm | Nielsen Ballroom |
Speaker(s):
Bob Hoffman, The Ad Contrarian
|
After 20 years, online advertising has produced few, if any, major consumer-facing brands. In his trademark “shoot from the lip” style,… |
| C-Band Encroachment Update | 2:00 pm | The FCC’s imminent ruling on how to license 500 MHz of mid-band spectrum to wireless companies for 5G deployment could have huge impact on your… | ||
| Radio’s Expanding Digital Strategies for Growing Audience & Revenue | 3:30 pm | Learn how to employ Radio’s newest digital strategies to reach your audience wherever they are while growing revenue. From smart speakers and… | ||
| Generating Increased Revenue Through Broadcast & Digital Sales Together | 3:30 pm | With recent changes to Facebook's algorithm and local media’s place in the News Feed in flux, are there real opportunities for broadcasters… | ||
| Building the Right Broadcast Facility for Your Business | 3:30 pm |
Speaker(s):
Brendan Cline, BeckTV
|
Take a look at the challenges of choosing the right infrastructure at a time when IP-based solutions are still quickly evolving, and when hybrid… | |
| Turning a Contact…Into a Connection…Into a CUSTOMER | 3:30 pm |
Speaker(s):
David Rich, ContagiousTalk.com
|
In this highly-inspirational and informative session, based on Rich’s book “Contagious Selling,” you’ll get the tools to… | |
| AE Series (Part 1 of 3): In Sales, It’s All About Them…But Starts with You! | 3:30 pm | Brazos Rm. |
Speaker(s):
Derron Steenbergen, Swagger Institute
|
In this “me, me, me” society, it’s easy to forget that most of what we do in sales has to be about someone else. It is about… |
| 10 Opportunities to Improve Your Operations & Revenue | 4:45 pm |
Speaker(s):
Doug Ferber, DEFcom Advisors
|
There is no magic potion or secret sauce that can instantly turn your station into a gold mine overnight. But there are some things you can do that… | |
| Next-Gen TV/ATSC 3.0 Market Plans | 4:45 pm |
Speaker(s):
Sasha Javid, The Spectrum Consortium
|
With 40 markets – four in Texas – slated to roll out ATSC 3.0 by the end of next year, hear first-hand from Spectrum Consortium's COO… | |
| Kick-Off Party | 6:00 pm | Lone Star Ballroom D | Everyone loves a party – and this is TAB’s biggest. | |
| Golden Mic Club Banquet | 7:30 pm | Rooms 301/302 |
Speaker(s):
Dave South, Former Voice of Texas A&M Football
|
This year’s guest speaker will be Dave South, former Voice of Texas A&M Football. He’s excited to share stories from his 60+ years in… |
| Title | Time | Location | Speaker(s) | Description |
|---|---|---|---|---|
| Leadership Breakfast | 7:30 am | Lone Star Ballroom D | Both in service to local communities and influencing major public policy affecting our industry, Texas broadcasters showed up in a BIG way over the… | |
| Trade Show Open | 9:00 am | Griffin Hall | ||
| Exhibit Hall Showcase/Coffee Break | 9:00 am | Griffin Hall | Exclusive time to visit the 137 exhibit booths at TAB's Trade Show. Sponsorship available! Contact Patty for more information. | |
| AE Series (Part 2 of 3): Rising Above the Distracted and Overwhelmed Salesforce | 9:00 am | Brazos Rm. |
Speaker(s):
Derron Steenbergen, Swagger Institute
|
This interactive sales session will begin by focusing on an industry riddle that everyone is trying to solve. We will identify it and help you… |
| Next-Gen UPS | 9:30 am | Learn how the latest innovations in back-up power supply technology can make your life easier and your operations more efficient. | ||
| DC Legal Update | 9:30 am | Nexstar Rm. |
Speaker(s):
Scott Flick, Pillsbury Winthrop Shaw Pittman
David Oxenford, Wilkinson Barker Knauer |
Attorneys with top industry DC law firms address FCC enforcement and deregulation trends, identify advertising opportunities to avoid, outline the… |
| Managing ATSC 3.0 and 1.0 Simulcast | 9:30 am |
Speaker(s):
Michael Guthrie, Harmonic
|
Efficient use of bandwidth will require flexible utilization of both the ATSC 3.0 and ATSC 1.0 bandwidth, managed across multiple business entities… | |
| Radio Stations: Out-Deliver the Fragmented Cable & Satellite Offerings in Your Market | 9:30 am |
Speaker(s):
Rob Russo, RNR Media Consulting
|
Whether you are in a rated or non-rated market, Radio listening continues to outreach the local cable and satellite programs--and by a large margin.… | |
| Demo: An Easy Path to New Digital Revenue with FUEL | 10:45 am |
Speaker(s):
John King, Bitcentral
|
FUEL is an innovative digital platform that delivers video assets in a dynamic and continuous linear stream. The delivery system monetizes existing… | |
| AM Digital & New Translator Rules: The Latest in AM Revitalization | 11:00 am |
Speaker(s):
Ben Downs, Bryan Broadcasting Co.
David Oxenford, Wilkinson Barker Knauer, LLP |
Leading advocates for revitalizing AM Radio make their case for the MA3 all-digital mode of HD Radio for AM stations. | |
| Us vs. Them: Broadcast TV Dominates Cable & Satellite in Viewership AND Effectiveness | 11:00 am |
Speaker(s):
Rob Russo, RNR Media Consulting
|
Cable television still dwarfs the delivery of broadcast’s programming, and its lack of effectiveness is even more dramatic. Rob Russo, a… | |
| Television Syndication Roundtable | 11:00 am | Nielsen Ballroom |
Speaker(s):
Patrick Parish, Warner Bros.
Rich Iazzetta, Disney-ABC Home Entertainment & Television Distribution Bob Nuttall, NBC Universal Domestic Television Distribution Jonathan Bingaman, CBS Television Tony Fasola, Entertainment Studios David Chavez, MGM Studios Frank Hussey, Genesis Entertainment |
A lively 75 minutes of first-hand, back and forth exchange covering current programming issues & topics from the top syndication company… |
| Inside Look at the Dallas SFN Set to Power ATSC 3.0 | 11:00 am |
Speaker(s):
Fred Baumgartner, ONEMedia
|
One of the broadcast industry’s leading experts on the Next-Gen TV technical standard provides an inside look at how the Single Frequency… | |
| How to Win the War for Talent | 11:00 am | Nexstar Rm. |
Speaker(s):
Laurie Kahn, Media Staffing Network
|
Leave with ideas on how to better attract, engage, hire and retain a higher quality of talent! An understanding of why stations are having a hard… |
| Exhibit Hall Lunch | 12:00 pm | Griffin Hall | Enjoy lunch while visiting TAB's exhibit booths. | |
| AE Series (Part 3 of 3): Proposal Workshop | 1:00 pm | Brazos Rm. |
Speaker(s):
Derron Steenbergen, Swagger Institute
|
Would you be interested in something that was guaranteed to raise your closing percentage, help you make more money and improve how you are viewed by… |
| Annual TAB Business Meeting | 1:15 pm | Nielsen Ballroom | Step in for a quick snapshot of TAB’s top state and federal policy priorities for 2020 and welcome the newly-elected Board officers and… | |
| The Looming Tower: To Sell or Not To Sell | 2:00 pm |
Speaker(s):
Doug Ferber, DEFcom Advisors
Scott Johnson, Fletcher Heald & Hildreth Lance Parr, Lanco Technical Services Joe Meleski, Vertical Bridge |
Opportunities and risks abound on the question of selling or keeping your own tower. This panel will provide the insights you need to make an informed… | |
| The Value of Radio to the Auto Industry | 2:00 pm |
Speaker(s):
David Chipman, The Nielsen Company
|
Learn how a radio campaign drives online research of auto purchase intenders, boosts consumer perception of dealer brands, increases dealer visits and… | |
| Driving Automotive Revenue: Win Big with This Simple Strategy | 2:00 pm |
Speaker(s):
Brad Seitter, TVB
|
Get the latest sales strategy and auto research to help you move auto dollars to broadcast TV. Seitter works across all three tiers in… | |
| Coffee Break | 2:00 pm | Griffin Hall | Visit the 137 exhibit booths at TAB's Trade Show! Sponsorship available! Email Patty for more information. | |
| Demo: Using the Power of Your Audience to Increase Revenue Fast | 2:45 pm | Room 207 |
Speaker(s):
Marco Broccardo
, COLONYLive
|
Are you struggling to grow revenue in specific categories or simply desire to grow your share in a few categories? COLONYLive provides a turn-key… |
| Repack Challenges | 3:15 pm |
Speaker(s):
Elias Ventanilla, KVIA-TV El Paso
Brent Robinson, KUTV-TV Salt Lake City David Sanderford, Marsand, Inc. |
Hear first-hand the varied and surprising challenges you might encounter in your station’s repack process from station and consulting engineers… | |
| Exhibit Hall Happy Hour | 4:00 pm | Griffin Hall | Grab a free beverage at our Exhibit Hall Happy Hour! | |
| TABE Business Meeting | 4:30 pm | Room 207 | Meeting for members of the Texas Association of Broadcast Educators | |
| Chairman's Reception | 6:30 pm | Nielsen Ballroom | Enjoy beverages and hors d'oeuvres with TAB's 2019 Chairman Sarah Frazier before heading to the Awards Gala. | |
| Awards Gala | 7:30 pm | Lone Star Ballroom D | Join friends and colleagues for a great evening featuring presentation Texas broadcasting's most prestigious awards. Pioneer of the Year… |