| Community Service Awards Breakfast |
7:30 am |
Ballroom A |
BG Tracy Norris, TXARNG; Rep. Giovanni Caprigilione, R-Southlake; Rep. Todd Hunter, R-Corpus Christi; Sen. Kirk Watson, D-Austin |
Celebrate the Texas Army National Guard’s partnership with Texas broadcasters as we honor the leadership of TAB’s Bonner McLane Public… |
| Next Steps for AM Revitalization |
8:00 am |
Sony Rm. |
Rick Greenhut, Xperi/HD Radio; Gregg Skall, Womble Carlyle Sandridge & Rice |
With initial steps in AM Revitalization underway, learn what’s next and what might be possible, from transferring AM daytimers to translators,… |
| Why do Clients Buy from Us? |
8:00 am |
Nexstar Rm. |
Pat Bryson, Bryson Broadcasting, Int'l |
In this session, we look at the motivations buyers have for advertising on our stations. We study the “buy cycle” of the buyer.… |
| NextGen TV: Decoding the Alphabet Soup |
8:00 am |
Sinclair Rm. |
Madeleine Noland, LG Electronics; Skip Pizzi, NAB |
The newly-minted ATSC 3.0 standard will power the next generation of TV broadcasting, unifying broadcast and broadband content and delivering more… |
| Exhibit Hall Showcase |
9:00 am |
Rio Grande Exhibit Hall |
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Exclusive time to visit the 124 exhibit booths at TAB's Trade Show. |
| Demo: The MPU5 and the Embedded Module |
9:00 am |
San Saba Rm. |
Kayla Lively, Persistent Systems |
One of the main problems that broadcasters experience is trying to get their video transmissions back to the production studio without any… |
| Legal Panel: Music Licensing |
9:30 am |
Nexstar Rm. |
David Oxenford, Wilkinson Barker Knauer; Janet McHugh, TVMLC; Bill Velez, RMLC |
The broadcast industry’s music licensing experts discuss the increasing disruption of the current landscape and what it means for Radio and TV… |
| The Auto Dealer and the Media Executive…Both Sides of a Sale |
9:30 am |
Nielsen Ballroom |
Adam Armbruster, ESA & Company |
Tier 2 and 3 auto dealer revenue remains the top money category for most broadcasters.
It’s important to know the trends and how to speak with… |
| Prepping Your Tower for the Spectrum Repack |
9:45 am |
Sinclair Rm. |
Don Doty, Stainless, a division of FDH Velocitel; Peter Eckmann, Peter Eckmann Broadcast Consultants |
Broadcast tower experts help stations prepare their towers for the coming repack from planning inspections and coordinating modifications, to line… |
| Demo: Centralization of Content Ingest |
10:15 am |
San Saba Rm. |
Michael Rebel, Prime Focus Technologies |
Across the United States, broadcasters use satellite and terrestrial transfer methods to receive and distribute content between affiliates. The use of… |
| Beat Local Cable in 2017 |
10:45 am |
Sony Rm. |
Rob Russo, RNR Media Consulting LLC |
With the pressure on to sell more of our D1’s, D2’s, D3’s, and our Digital Platforms, the traditional sources of revenue are running… |
| Skating through the New FCC Regulatory Landscape |
11:00 am |
San Marcos Rm. |
Scott Johnson, Fletcher, Heald & Hildreth; David Oxenford, Wilkinson Barker Knauer; Gregg Skall, Womble Carlyle Sandridge & Rice |
The industry’s top FCC attorneys outline the commission’s new deregulatory outlook and what it means for stations.
Scott Johnson… |
| It’s Your Turn Now: Radio’s Transition to all Online Public File |
11:15 am |
Nexstar Rm. |
Scott Flick, Pillsbury Winthrop Shaw Pittman |
Radio stations in markets 51+ need to prepare for the new all-online era of the Public File. Find out how to make this transition worry-free.
Scott… |
| Building the NextGen Television Business |
11:15 am |
Sinclair Rm. |
Kevin Gage, One Media LLC; Sandhi Kozsuch, Cox TV; Richard Glosser, Verance; Craig Todd, Dolby; Myra Moore (moderator), Digital Tech Consulting |
Broadcasters are excited about the new revenue potential for NextGen TV, as well as a host of new services that might be delivered through a wireless… |
| Exhibit Hall Lunch |
12:00 pm |
Rio Grande Exhibit Hall |
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Enjoy lunch while visiting TAB's exhibit booths.
Lunch tickets must be purchased in advance.
There is no on-site sale of lunch tickets.
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| Annual Business Meeting |
1:00 pm |
Sinclair Rm. |
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Step in for a quick snapshot of TAB’s top state and federal policy priorities for 2018 and welcome the newly elected Board officers and… |
| Make “No” a Suggestion, Not an Answer |
1:00 pm |
Nielsen Ballroom |
Pat Bryson, Bryson Broadcasting Int'l |
This session introduces a new way to deal with objections. Based on this revolutionary technique, sales people will learn how to turn a… |
| Demo: Bitcentral |
1:15 pm |
San Saba Rm. |
John King, Bitcentral |
Your advertisers want the most effective and targeted penetration for their advertising dollars.
With an ever more fractured audience, you’ve… |
| Wireless Mics, Intercoms and IFBs Post Repack |
1:45 pm |
Sony Rm. |
James Stoffo, Radio Active Designs |
For the first time in our industry, Digital Consumer Devices will share Radio Spectrum with wireless microphones and intercom systems. These… |
| A Framework for Local Digital Media Sales |
2:00 pm |
Nexstar Rm. |
Jack Zavoral, Local Media Association |
Local merchants want help applying digital marketing tools to meet their business goals, but many are confused and receive conflicting information… |
| Getting the Client VIP Meeting |
2:00 pm |
San Marcos Rm. |
Adam Armbruster, ESA & Company |
Media account executives have many tools but securing a quality conversation with a local business owner often remains a challenge. Knowing proper… |
| Demo: The Repack Solution: ATSC 3.0 Ready Modulation Solutions |
2:15 pm |
San Saba Rm. |
Javier Verduch Golfe, ProTelevision Technologies |
We provide value proposition solutions to our customers, giving them an advantageous market position and have more than 30,000 Exciters installed… |
| Navigating the Spectrum Repack |
3:15 pm |
Sinclair Rm. |
Jay Martin, Dielectric; Patrick McFadden, NAB |
Radio and TV stations alike must prepare for the biggest technical challenge of this century. Learn the latest in this still-unfolding plan and what… |
| Deal Killers |
3:15 pm |
San Marcos Rm. |
Doug Ferber, DEFcom Advisors; Melodie Virtue, Garvey Schubert & Barer |
There aren’t many decisions bigger than the one to buy or sell your radio or television station(s). If you are contemplating an acquisition or a… |
| Audio Streaming the “Write” Way |
3:15 pm |
Sony Rm. |
Greg Ogonowski, StreamS-Modulation Index, LLC |
There is a new generation of audio streaming products that improve both the sound and reliability of audio streaming especially in today’s… |
| Putting Amazon’s Alexa to Work for Your Station |
3:15 pm |
Nexstar Rm. |
Robert Meisse, Mid-State Multimedia Group |
This Ohio TV and Radio group is a case study for employing Amazon’s Echo and Alexa devices to serve viewers and listeners. Find out how to do… |
| Exhibit Hall Happy Hour |
4:00 pm |
Rio Grande Exhibit Hall |
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Grab a free beverage at our Exhibit Hall Happy Hour!
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| Chairman’s Reception |
6:30 pm |
Nielsen Ballroom |
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Enjoy drinks and hors d'oeuvre with TAB's 2017 Chairman Ben Downs before heading to the Awards Gala.
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| Awards Gala |
7:30 pm |
Ballroom A |
Glenn Morshower |
Join friends and broadcast colleagues from throughout Texas for a great evening featuring presentation of TAB’s biggest awards.
Award Winners:… |
