Schedule
The schedule below is still in progress and subject to change. Check back for updates!
| Title | Time | Location | Speaker(s) | Description |
|---|---|---|---|---|
| Golf Tournament | 8:00 am | Grey Rock Golf Club | New course this year!!! Join us at the beautiful Grey Rock Golf Club! Address: 7401 State Highway 45, Austin, Texas 78739 The tournament provides… | |
| Women in Media: Coffee & Conversation | 1:00 pm | Third Floor, Ballroom A | This informal gathering offers attendees an opportunity to chat with some of Texas media's women managers in a comfortable setting. Let's… | |
| EAS Test Report Filing Party | 2:00 pm | Rm. 207 |
Speaker(s):
Jessica Nyman, Pillsbury Winthrop Shaw Pittman
|
File your ETRS Form 2 onsite with TAB’s DC legal counsel at hand…just in case! |
| TAB Show Opening: The Power of Broadcast | 2:00 pm | Third Floor, Nielsen Ballroom |
Speaker(s):
Bob Hoffman, The Ad Contrarian
|
After 20 years, online advertising has produced few, if any, major consumer-facing brands. In his trademark “shoot from the lip” style,… |
| AE Series (Part 1 of 3): In Sales, It’s All About Them…But Starts with You! | 3:30 pm | Brazos Rm. |
Speaker(s):
Derron Steenbergen, Swagger Institute
|
In this “me, me, me” society, it’s easy to forget that most of what we do in sales has to be about someone else. It is about… |
| The Bigger Picture: Beyond Resistance-To-Ground | 3:30 pm | Rm. 213 |
Speaker(s):
Tom LaBarge, GroundLinx Technologies, LLC
|
Fully protecting broadcast facilities from electrical surge and spike damage requires a better understanding of fault current behavior and how… |
| Uncovering Local Media Trends Across TV & Digital | 3:30 pm | Sinclair Rm. |
Speaker(s):
Catherine Hercovik, The Nielsen Company
|
Content creation & distribution technology are evolving at an accelerating pace. And nowhere is this more true than in Local Media. Join Nielsen… |
| Radio’s Expanding Digital Strategies for Growing Audience & Revenue | 3:30 pm | Third Floor, Nielsen Ballroom |
Speaker(s):
Sam Matheny (Moderator), NAB's PILOT
J.D. Crowley, Entercom Rick Greenhut, XPERI Jim Kerr, Triton Digital Marco Broccardo, COLONYLive |
Learn how to employ Radio’s newest digital strategies to reach your audience wherever they are while growing revenue. From smart speakers and… |
| Building the Right Broadcast Facility for Your Business | 3:30 pm | Sony Rm. |
Speaker(s):
Brendan Cline, BeckTV
|
Take a look at the challenges of choosing the right infrastructure at a time when IP-based solutions are still quickly evolving, and when hybrid… |
| Turning a Contact…Into a Connection…Into a CUSTOMER | 3:30 pm | Nexstar Rm. |
Speaker(s):
David Rich, ContagiousTalk.com
|
In this highly-inspirational and informative session, based on Rich’s book “Contagious Selling,” you’ll get the tools to… |
| Spare the Juice: Efficiency and Modern SS Transmitter Design | 4:45 pm | Sony Rm. |
Speaker(s):
Walt Gumbert, Rohde & Schwarz
|
A comparison of the design and efficiency of the modern Solid State transmitter with what was required in recent history to obtain up to 100kW TPO. |
| Why Traditional Media Matters in a Cross-Platform World | 4:45 pm | Sinclair Rm. |
Speaker(s):
Steve Walsh, EVP, Local TV
|
Media is proliferating across multiple platforms and audiences are following suit, but what does this mean for traditional media? In this… |
| 10 Opportunities to Improve Your Operations & Revenue | 4:45 pm | Rm. 213 |
Speaker(s):
Doug Ferber, DEFcom Advisors
|
There is no magic potion or secret sauce that can instantly turn your station into a gold mine overnight. But there are some things you can do that… |
| Next-Gen TV/ATSC 3.0 Market Plans | 4:45 pm | Third Floor, Nielsen Ballroom |
Speaker(s):
Sam Matheny, NAB's PILOT
Sasha Javid, The Spectrum Consortium Anne Schelle, Pearl TV John Buergler, Univision Local Media |
With 40 markets – four in Texas – slated to roll out ATSC 3.0 by the end of next year, hear first-hand from Spectrum Consortium's COO… |
| Kick-Off Party | 6:00 pm | Third Floor, Lone Star Ballroom D | Everyone loves a party – and this is TAB’s biggest. Featuring a performance from BMI Artist Jane Ellen Bryant. Jane Ellen Bryant is a… | |
| Golden Mic Club Banquet | 7:30 pm | Third Floor, Rooms 301/302 |
Speaker(s):
Dave South, Former Voice of Texas A&M Football
|
Event is open to all Convention Attendees with advance ticket purchase. Current Members of the Golden Mic Club may attend for FREE with ADVANCE… |
| Title | Time | Location | Speaker(s) | Description |
|---|---|---|---|---|
| Leadership Breakfast | 7:30 am | Third Floor, Lone Star Ballroom D |
Speaker(s):
Michael O'Rielly, FCC Commissioner
BG Gregory Chaney, Texas Army National Guard |
Both in service to local communities and influencing major public policy affecting our industry, Texas broadcasters showed up in a BIG way over the… |
| Cost-Saving Quandary: FM Solid State vs. Tube Transmitters | 8:00 am | Sinclair Rm. |
Speaker(s):
Bob Stroupe, iHeartMedia
Steve Hasskamp, American Amplifier Technologies Jeff Wilson, Nautel Kevin Haider, GatesAir |
Station engineers share their analyses of maintenance costs to consider - over the short and long term - when weighing whether to purchase an FM Solid… |
| ABIP: Your Key to FCC Regulatory Compliance | 8:00 am | Rm. 213 |
Speaker(s):
Scott Flick, Pillsbury Winthrop Shaw Pittman
Dick Pickens, TAB Inspector Steve Sandlin, TAB Inspector |
Legal counsel and inspectors for TAB’s Alternative Broadcast Inspection Program review the importance of the online public file and common… |
| AE Series (Part 2 of 3): Rising Above the Distracted and Overwhelmed Salesforce | 9:00 am | Brazos Rm. |
Speaker(s):
Derron Steenbergen, Swagger Institute
|
This interactive sales session will begin by focusing on an industry riddle that everyone is trying to solve. We will identify it and help you… |
| Exhibit Hall Showcase/Coffee Break | 9:00 am | Griffin Hall | Exclusive time to visit the 137 exhibit booths at TAB's Trade Show. Sponsorship available! Contact Patty for more information. | |
| Demo: Simplify Your Digital Life - The SoCast Solution | 9:00 am | Room 207 |
Speaker(s):
Elan Sibilia, SoCast
|
As your audience's listening options become more fragmented, radio stations need to embrace digital in order to engage listeners and create new… |
| Trade Show Open | 9:00 am | Griffin Hall | ||
| UPS as a Distributed Energy Resource | 9:30 am | Sony Rm. |
Speaker(s):
Ed Spears, Eaton
|
Learn how your backup power system investment can be monetized to provide services beyond conventional blackout protection. Lithium-ion battery based… |
| Us vs. Them: Broadcast TV Dominates Cable & Satellite in Viewership AND Effectiveness | 9:30 am | Rm. 213 |
Speaker(s):
Rob Russo, RNR Media Consulting
|
Cable television still dwarfs the delivery of broadcast’s programming, and its lack of effectiveness is even more dramatic. Rob Russo, a… |
| DC Legal Update | 9:30 am | Nexstar Rm. |
Speaker(s):
Scott Flick, Pillsbury Winthrop Shaw Pittman
David Oxenford, Wilkinson Barker Knauer Davina Sashkin, Fletcher, Heald & Hildreth |
Attorneys with top industry DC law firms address FCC enforcement and deregulation trends, identify advertising opportunities to avoid, outline the… |
| Managing ATSC 3.0 and 1.0 Simulcast | 9:30 am | Sinclair Rm. |
Speaker(s):
Michael Guthrie, Harmonic
|
Efficient use of bandwidth will require flexible utilization of both the ATSC 3.0 and ATSC 1.0 bandwidth, managed across multiple business entities… |
| Demo: An Easy Path to New Digital Revenue with FUEL | 10:45 am | Rm. 207 |
Speaker(s):
John King, Bitcentral
|
FUEL is an innovative digital platform that delivers video assets in a dynamic and continuous linear stream. The delivery system monetizes existing… |
| Radio Stations: Out-Deliver the Fragmented Cable & Satellite Offerings in Your Market | 11:00 am | Rm. 213 |
Speaker(s):
Rob Russo, RNR Media Consulting
|
Whether you are in a rated or non-rated market, Radio listening continues to outreach the local cable and satellite programs--and by a large margin.… |
| Television Syndication Roundtable | 11:00 am | Third Floor, Nielsen Ballroom |
Speaker(s):
Patrick Parish, Warner Bros.
Rich Iazzetta, Disney-ABC Home Entertainment & Television Distribution Bob Nuttall, NBC Universal Domestic Television Distribution Kevin Frady, CBS Television Tony Fasola, Entertainment Studios Frank Hussey, Genesis Entertainment Zack Hernandez, Sony Pictures |
A lively 75 minutes of first-hand, back and forth exchange covering current programming issues & topics from the top syndication company… |
| ATSC 3.0 – Designing and Marketing the New TV Standard | 11:00 am | Sinclair Rm. |
Speaker(s):
Fred Baumgartner, ONEMedia
|
One of the leading technology experts on the Next-Gen TV standard provides an inside look into the Single Frequency Network architecture behind the… |
| AM Digital & New Translator Rules: The Latest in AM Revitalization | 11:00 am | Sony Rm. |
Speaker(s):
Ben Downs, Bryan Broadcasting Co.
David Oxenford, Wilkinson Barker Knauer, LLP Rick Greenhut, XPERI |
Leading advocates for revitalizing AM Radio make their case for the MA3 all-digital mode of HD Radio for AM stations. |
| How to Win the War for Talent | 11:00 am | Nexstar Rm. |
Speaker(s):
Laurie Kahn, Media Staffing Network
|
Leave with ideas on how to better attract, engage, hire and retain a higher quality of talent! An understanding of why stations are having a hard… |
| Exhibit Hall Lunch | 12:00 pm | TAB Trade Show, Griffin Hall | Enjoy lunch while visiting TAB's exhibit booths. | |
| AE Series (Part 3 of 3): Proposal Workshop | 1:00 pm | Brazos Rm. |
Speaker(s):
Derron Steenbergen, Swagger Institute
|
Would you be interested in something that was guaranteed to raise your closing percentage, help you make more money and improve how you are viewed by… |
| Annual TAB Business Meeting | 1:15 pm | Third Floor, Nielsen Ballroom | Step in for a quick snapshot of TAB’s top state and federal policy priorities for 2020 and welcome the newly-elected Board officers and… | |
| Demo: The Smart Logger - Teaching Your Compliance Monitor/Multiviewer to Produce an ROI and So Much More | 1:15 pm | Rm. 207 |
Speaker(s):
Ken Rubin, Vela
Ric Belding, Vela |
Can your Logger do this? Television engineers are required to monitor and log for compliance...but what if the same system had advanced… |
| Coffee Break | 2:00 pm | Griffin Hall | Visit the 137 exhibit booths at TAB's Trade Show! Sponsorship available! Email Patty for more information. | |
| C-Band Encroachment Update | 2:00 pm | Sony Rm. |
Speaker(s):
Sam Matheny, NAB's PILOT
Jessica Nyman, Pillsbury Winthrop Shaw Pittman LLP |
The FCC’s imminent ruling on how to license 500 MHz of mid-band spectrum to wireless companies for 5G deployment could have huge impact on your… |
| Driving Automotive Revenue: Win Big with This Simple Strategy | 2:00 pm | Sinclair Rm. |
Speaker(s):
Brad Seitter, TVB
|
Get the latest sales strategy and auto research to help you move auto dollars to broadcast TV. Seitter works across all three tiers in… |
| The Looming Tower: To Sell or Not to Sell | 2:00 pm | Rm. 213 |
Speaker(s):
Doug Ferber, DEFcom Advisors
Scott Flick, Pillsbury Winthrop Shaw Pittman LLP Lance Parr, Lanco Technical Services Joe Meleski, Vertical Bridge |
Opportunities and risks abound on the question of selling or keeping your own tower. This panel will provide the insights you need to make an informed… |
| The Value of Radio to the Auto Industry | 2:00 pm | Nexstar Rm. |
Speaker(s):
David Chipman, The Nielsen Company
|
Learn how a radio campaign drives online research of auto purchase intenders, boosts consumer perception of dealer brands, increases dealer visits and… |
| Demo: Using the Power of Your Audience to Increase Revenue Fast | 2:45 pm | Room 207 |
Speaker(s):
Marco Broccardo
, COLONYLive
|
Are you struggling to grow revenue in specific categories or simply desire to grow your share in a few categories? COLONYLive provides a turn-key and… |
| Texas and the 2020 Census | 3:15 pm | Third Floor, Nielsen Ballroom |
Speaker(s):
Cathy Lacy, U.S. Census Bureau
Dr. Lloyd Potter, Texas State Demographer |
An accurate count directly impacts Texas taxpayers and broadcasters’ bottom lines. Learn how the count will be conducted and promoted, how… |
| Repack Challenges | 3:15 pm | Nexstar Rm. |
Speaker(s):
Elias Ventanilla, KVIA-TV El Paso
Brent Robinson, KUTV-TV Salt Lake City David Sanderford, Marsand, Inc. David Ostmo, Sinclair Broadcast Group |
Hear first-hand the varied and surprising challenges you might encounter in your station’s repack process from station and consulting engineers… |
| Maximize Revenue with LIVE Video Streaming | 3:15 pm | Sony Rm. |
Speaker(s):
Bill Countryman, KICM/KHKC/KZRC/KZIG Ardmore
|
With new technology, LIVE video streaming is now readily available for any level of sports broadcasts. In this session, you will learn why a video… |
| Exhibit Hall Happy Hour | 4:00 pm | TAB Trade Show, Griffin Hall | Grab a free beverage at our Exhibit Hall Happy Hour! | |
| TABE Business Meeting | 4:30 pm | Rm. 207 | Meeting for members of the Texas Association of Broadcast Educators | |
| Chairman's Reception | 6:30 pm | Third Floor, Nielsen Ballroom | Enjoy beverages and hors d'oeuvre with TAB's 2019 Chairman Sarah Frazier before heading to the Awards Gala. | |
| Awards Gala | 7:30 pm | Third Floor, Lone Star Ballroom D | Join friends and colleagues for a great evening featuring presentation Texas broadcasting's most prestigious awards. Pioneer of the Year:… |