Schedule
All scheduled events are subject to change.
| Title | Time | Location | Speaker(s) | Description |
|---|---|---|---|---|
| Golf Tournament | 8:00 AM | Wolfdancer Golf Club | Join us at the beautiful Wolfdancer Golf Club Address: 575 Hyatt Lost Pines Rd, Cedar Creek, TX 78612 The tournament provides time for players and… | |
| How to Use Brain Science to Make Smarter Business Decisions | 2:00 PM | 4th Fl., Ballroom 8 |
Graeme Newell, 602 Communications
|
A lot of us believe our business decisions are primarily driven by a reasoned evaluation of hard data, but new neuroscience research is revealing that… |
| STOP THE HACK - Cybersecurity Challenges for Broadcasters | 2:00 PM | 4th Fl., Nexstar Room |
Wayne Pecena, Texas A&M
|
As the broadcast technical plant increasingly relies on IT and IP infrastructure, protecting it against cyber threats grows more challenging. From… |
| Monetizing Impressions & Cross-Platform Selling in Post-COVID Growth Categories | 3:30 PM | 4th Fl., Nexstar Room |
Christian Dixon, The Nielsen Company
Robbie Lopez, The Nielsen Company |
Nielsen will discuss the importance of moving to impressions to make sure that stations get the best ROI on their content and stations. They’ll… |
| Evolution of Technology in Texas and Broadcast History | 3:30 PM | 4th Fl., Ballroom 8 |
David Ostmo, Sinclair Broadcast Group
|
Broadcasting in the Lone Star State is 100-years old this year. Take a fun and nostalgic look back to see how Texas Radio and Television… |
| Podcasting and Listener Engagement | 3:30 PM | 4th Fl., Room 401 |
Marshall Williams, Ad Results Media
|
Radio is driven by personality. We can’t out music a music service...but we can provide greater connection to our audience with strong… |
| Texas Broadcasting Centennial Celebration | 4:45 PM | 4th Fl., Ballroom 8 |
Sarah Frazier, Audacy Houston
Doug Harris, TXRHoF Caroline Devine, TXRHoF Muriel Funches, TXRHoF Gil Garcia, TXRHoF Harold Gunn, TXRHoF Josh Holstead, TXRHoF Bill Tatar, TXRHoF Dan Halyburton, TXRHoF Glen Ivey, TXRHoF |
The Texas airwaves lit up 100 hundred years ago and changed the Lone Star State forever! Join us as we celebrate the sounds, images and cultural… |
| Local TV Attribution/ATSC 3.0: The Future of Local Broadcast | 5:00 PM | 4th Fl., Room 401 |
Brian Wexler, TVB
Brad Seitter, TVB |
TVB will discuss this industry transformation from the 10,000 foot view, making sure senior management is up to speed on this evolution of… |
| NextGen TV: No Internet, No Problem – TV Datacasting Supporting Remote Learning | 5:00 PM | 4th Fl., Nexstar Room |
Mark O'Brien, SpectraRep
Mark Newman, Indiana Public TV Stations Don Dunlap, KEDT-TV Corpus Christi |
Datacasting has been around since the digital conversion 20 years ago and is now being used to address the digital divide. Teachers can reach their… |
| Cashing In On Co-Op | 5:00 PM | 4th Fl, Room 404 |
Jeff Schmidt, RAB
|
Billions of dollars go unspent each year (yes, Billions with a B) due to unused Co-Op funds. Co-Op is a great funding mechanism to enhance the… |
| Kick-Off Party | 6:00 PM | 4th Fl., Ballrooms 2-3-4 | Everyone loves a party – and this is TAB’s biggest. | |
| Golden Mic Club Banquet | 7:30 PM | 4th Fl., Room 401 | Event is open to all Convention Attendees with advance ticket purchase. Current Members of the Golden Mic Club may attend for FREE with ADVANCE… |
| Title | Time | Location | Speaker(s) | Description |
|---|---|---|---|---|
| Leadership Breakfast | 7:30 AM | 4th Fl., Ballroom 8 |
Valari Staab, President, NBCUniversal Television
Brandy Sanchez, KAMR-TV Amarillo LTC Rusty Clark, Texas Army National Guard |
Day two of the TAB Show opens with this celebration of Texas broadcasters’ public service and insights from one of the Lone Star State’s… |
| Surviving Remote Broadcasting During the Pandemic | 8:00 AM | 4th Fl., Sony Room |
Doug Ferber, Tieline
Jacob Daniluck, Tieline Chris Dusterhoff, Bryan Broadcasting Ed Dulaney, Townsquare Media |
“I told you we could use that old codec as a back-up someday!” Someday is now. Whether it be sports play-by-play or broadcasting from… |
| NextGen TV: Understanding and Launching an ATSC 3.0 Market | 8:00 AM | 4th Fl., Sinclair Rm. |
Tom Mikkelsen, BitPath
Mike Schmidt, Heartland Video Systems |
Get a better understanding of the benefits of ATSC 3.0 services and high-level advantages to broadcasters. We will explore the current… |
| Exhibit Hall Showcase/Coffee Break | 9:00 AM | 4th Fl., TAB Trade Show | Exclusive time to visit the 100 exhibit booths at TAB's Trade Show. | |
| NextGen TV: What's Coming Down the Pipeline | 10:00 AM | 4th Fl., Sinclair Rm. |
So Vang, ONE Media 3.0
Joel Wilhite, Harmonic Joonyoung Park, DigiCAP Co.,Ltd. |
Top NextGen TV technologists share their insights on the wide range of advanced features blossoming in the TV 3.0 space. From encoders and… |
| All-Digital AM | 10:00 AM | 4th Fl, Room 404 |
Dave Kolesar, WTOP/WFED Washington, DC
|
Dave Kolesar, Program Director for Hubbard Radio’s “The Gamut,” shares his experience in planning and launching the company’s… |
| Consulting Engineer Roundtable | 10:00 AM | 4th Fl., Sony Room |
John Butler, Butler7media, LLC
Annie Billings, Elepscor Dick Pickens, Microcom Systems Brian Heise, Heise Radio Broadcast |
The role of consulting engineers in local broadcasting continues to grow, making it more important than ever for station managers to step up their… |
| Radio’s Critical Role for Marketers, Present and Future | 10:00 AM | 4th Fl., Room 401 |
David Chipman, The Nielsen Company
|
With some of the most momentous business and societal disruptions our country has experienced now waning, Nielsen Audio’s Dave Chipman shares… |
| OTT: Where It Fits in Your Station’s Overall Strategy | 10:00 AM | 4th Fl., Nexstar Room |
Brian Wexler, TVB
Brad Seitter, TVB |
Take a more complex look at the role OTT should be playing for your station and how to maximize revenue on this platform. TVB will discuss the… |
| Getting Auto Dealers Back on the Air | 10:00 AM | 4th Fl., Ballroom 8 |
John Tkac, Auto Sales Expert
|
Learn what broadcasters must do to recapture the critical local retail automotive clients in your market. Your managers and sales teams will come… |
| Future of Broadcast in Connected Cars | 11:30 AM | 4th Fl, Room 404 |
Joe D'Angelo, Xperi
|
Joe D’Angelo, Xperi’s Senior Vice President for Broadcast Radio, will cover all the work that they’ve done with leading… |
| NextGen TV: Consumer Rollout | 11:30 AM | 4th Fl., Sinclair Rm. |
Madeleine Noland, ATSC President
Dave Arland, Pearl TV |
Stellar video and sound. Personalized news, sports and live events. Shows with interactive features delivering hyper-relevant content. Stations are… |
| New Advertising Opportunities in the Esports Arena | 11:30 AM | 4th Fl., Ballroom 8 |
Lori Burgess, Beasley Esports & Houston Outlaws
Jake Lyon, Houston Outlaws Matt Iorio, Houston Outlaws Sarah Frazier, Audacy Houston Giovanna Dimperio, H-E-B Robert Springer, KHOU-TV Houston |
Texas’ two city-based Esports franchises command the under-35 demo. Learn how stations are developing powerful advertising alignments for… |
| Holding Your Staff Accountable Without Holding Them Hostage | 11:30 AM | 4th Fl., Sony Room |
Jeff Schmidt, RAB
John Moesch, West Texas Radio Group Tami Honesty, Radio One DFW John Hannon, Univision Houston |
Salespeople need the right kind of guidance and challenge to continually optimize their performance. They want to get better, but sometimes… |
| Embracing Digital Marketing | 11:30 AM | 4th Fl., Room 401 | Like it or not digital marketing has become an integral part of the local advertising world. TV/Radio sales teams that aren't prepared (or refuse… | |
| C-Band Repack | 11:30 AM | 4th Fl., Nexstar Room |
Howard Fine, SCFCC
|
How does the C-Band repack affect you? Is your dish registered? Did you take the lump sum? Do you have FCC licensing issues? If you are not… |
| Exhibit Hall Lunch | 12:00 PM | TAB Trade Show, 4th Fl., Grand Ballroom | Enjoy lunch while visiting TAB's exhibit booths. | |
| TAB Annual Business Meeting | 1:30 PM | 4th Fl., Ballroom 8 |
Curtis LeGeyt, NAB
Ben Downs, Bryan Broadcasting |
Incoming NAB President/CEO Curtis LeGeyt joins former TAB Chairman Ben Downs for a discussion of the industry’s top state and federal policy… |
| NextGen TV: Emergency Alerting | 2:00 PM | 4th Fl., Sinclair Rm. |
Fred Baumgartner, ONEMedia/Sinclair
|
The “Next” in NextGen TV is all about the marriage of IP based content and broadcast distribution. Better pictures and sound are good;… |
| Best Tactics for Building Emotional Attachment with Your Audience | 2:00 PM | 4th Fl., Nexstar Room |
Graeme Newell, 602 Communications
|
Today’s marketing-weary customers don’t just want entertainment programming. They want to align with stations that match their own very… |
| Learning Digital Marketing | 2:00 PM | 4th Fl., Room 401 | Trying to learn digital marketing and advertising can be daunting and even terrifying for some people. The good news is there's an easier way to… | |
| Repurposing On-Air Programs for Podcasts | 2:00 PM | 4th Fl., Sony Room |
Chris Dusterhoff, Bryan Broadcasting
Steve Walker, Radio One Dallas-Fort Worth |
Podcasting is not just for large markets and big groups! Learn which shows are ideal for converting, the steps involved in doing so, pitfalls to avoid… |
| 5G for Broadcast | 2:00 PM | 4th Fl., Room 404 |
Gordon Mansfield, AT&T
|
Overview of 5G and its potential applicability to broadcasting. |
| Coffee Break | 2:30 PM | 4th Fl., TAB Trade Show | Visit the 100 exhibit booths at TAB's Trade Show! | |
| The Power of Purpose in Business and in Life | 3:30 PM | 4th Fl., Ballroom 8 |
Roy Spence, GSD&M/The Purpose Institute
|
As people in towns and cities across America begin the journey of reconnecting with one another in person and actually reconnecting with themselves,… |
| Exhibit Hall Happy Hour | 4:00 PM | TAB Trade Show, 4th Fl., Grand Ballroom | Grab a free beverage at our Exhibit Hall Happy Hour! | |
| TABE Annual Business Meeting | 4:00 PM | 4th Fl, Room 404 | Meeting for members of the Texas Association of Broadcast Educators | |
| Chairman's Reception | 6:30 PM | 4th Fl., Ballroom 7 | Enjoy beverages and hors d'oeuvre with TAB's 2021 Chairman Mark Krieschen before heading to the Awards Gala. | |
| Awards Gala | 7:30 PM | 4th Fl., Ballroom 8 | Join friends and colleagues for a great evening featuring presentation of Texas broadcasting's most prestigious awards. Congratulations to this… |