In addition to the invaluable legislative representation in Austin and Washington, TAB provides a wide array of direct member services made possible in large part by stations’ support of the NCSA program.
NCSAs help government and non-profit entities deliver important public service messages to the entire state with a nominal budget, and revenues from the program make many of the following services possible.
Alternative Broadcast Inspections
TAB established this program in 1995 through a unique partnership with the FCC. ABIP inspectors review stations for compliance with FCC regulations and advise the stations on corrections needed to achieve compliance. Successful inspections, which are voluntary and partly underwritten by TAB, garner participating stations a three-year waiver from routine, surprise FCC inspections. With FCC fines starting at $4,000, this program is no-brainer for Texas stations!
Legal Hotline and Guides
TV and radio GMs and key staff routinely save thousands of dollars in legal fees each year by calling TAB for free legal help on topics ranging from political and other ads to tax and newsroom issues. TAB retains top law firms in Austin, Dallas and DC to secure answers to routine questions. Members also have 24/7 online access to a wide range of legal guides and answers to frequently asked questions at TAB.org.
On-Demand Sales Training for On-Air and Online
Stations save thousands of dollars and make many times that through TAB’s P1 Learning training service. The training includes include short videos on a variety of topics – everything from entry-level and pro sales to management/leadership training. And even modules for on-air and HR/admin staff. All the videos are mobile-friendly so staff can take the training with them. There also are materials and exams for each video so you can make sure your staff is actually watching them. Fees are are partly underwritten by TAB.
Executive Briefing Webcasts
TAB’s monthly executive briefings feature experts on a wide range of topics – from legal and technical issues to advertising and promotions. These free, one-hour-max presentations deliver valuable information at the convenience of your screen – wherever you are!
With more stations expanding their news programs but training resources dwindling, TAB focuses on innovation and ethics in the newsroom with its annual Southwest Broadcast Newsroom Workshop featuring local, state and national journalists in more than 20 different programs. TAB’s Capitol Reporter Boot Camp, launched in 2012, gives reporters covering the Texas Legislature insight into reporting on lawmakers and state agencies effectively and efficiently.
Complying with the FCC’s EEO rules and finding qualified employees can be complicated and time-consuming. TAB helps stations simplify the process with its online Job Bank, career expos and Broadcast1Source.com, a web-based program that helps stations with EEO recordkeeping required by the FCC.
Public Service, $4.3 Billion and Counting!
It ain’t bragging if it’s true. Texas broadcasters contribute more to local communities than any other industry, and TAB proves it every year through the Annual Public Service Research Project. The program documents broadcasters’ extraordinary efforts and reports aggregate numbers to lawmakers and regulators in Austin and Washington. In the past 14 years, Texas broadcasters have provided more than $4.3 billion in public service to their audiences – a fact lawmakers need to remember as they shape policy affecting our industry.
Annual Convention & Trade Show
A “mini-NAB Vegas” brings sales, technology and legal experts to your own back yard. Attracting more than 1,200 delegates and featuring 114 exhibit booths, the event is the go-to program for owners, managers, sales teams and engineers. It’s a fast-paced, hard-working day and a half in Austin. Mark your calendar for the 2014 confab – Aug. 6-7 at the Renaissance Austin Hotel.