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2018 TAB Show Spotlight Shines on NAB’s Gordon Smith

- Keynotes, Revenue-Focused Sessions, Next-Gen Focus Anchor Program

After defeating a federal Ad Tax and securing an additional $1 billion to keep broadcasters financially whole in the Spectrum Repack in 2017, NAB President/CEO Gordon Smith will shine a light on the industry’s next major DC policy challenges at the TAB Show’s Leadership Breakfast Aug. 2.

Smith’s keynote presentation is one of several anchoring the program. Multiple sessions focus on strategies to grow revenue amidst rapidly evolving technologies and platforms while others zero in on advancing the next generation of broadcast sales teams and managers.

Featured revenue-oriented sessions address connected cars, smart speakers, content marketing, auto advertising, digital sales, and monetizing ATSC 3.0 and Facebook, with several additional programs focusing on fundamental and advanced sales training and techniques.

Engineers will focus on “all things IP” the first day, with multiple sessions the next day ranging from several aspects of ATSC 3.0 and the Spectrum Repack to AI-driven closed captioning, building FM translators, C Band registration, podcast development and emergency planning post-Hurricane Harvey.

All told, the show features 33 sessions and a 137-booth trade show for a fee of $140 which also includes the Kick-Off Party featuring Austin’s own Mobley, as well as breakfast and lunch at the two-day event.

Other Headline Events
Derron Steenburgen, founder of The Swagger Institute, opens the Show Wednesday afternoon with an inspiring invitation to capture the energy, attitude and passion needed for a fulfilling career, followed by a separate session on learning creative approaches to prospecting, new business development and building better relationships.

Actor Glenn Morshower, who captivated last year’s Awards Gala with some of his experiences building a successful, if anonymous, Hollywood career, closes the program Thursday afternoon with “The Extra Mile.” He’ll focus on reframing priorities and introduce the importance of retaining a heightened percentage of playfulness and fun as a way of elevating one’s level of joy and illumination in the world.

Special Focus on Next Generation of Broadcasters
New entrants to the TV and Radio broadcast industry have a special opportunity to focus on advancing their careers in a subset of sessions planned for TAB’s Annual Convention Aug. 1-2 at the JW Marriott in Downtown Austin, including:

The Power of You – Promax CEO Kelly Wirges shares her inspiring and enlightening focus on the key aspects most related to an individual’s motivation to achieve success – personally and professionally – while learning key life skills.

Building Your Personal Brand – Led by Entercom Houston’s Sarah Frazier, the session features three more top-notch broadcast, non-profit and other business executives sharing the leadership techniques they employed to build their personal brands of professionalism and business success.

Finding Your Niche – Most successful broadcasters note they started in a totally different role at a station than the one they now enjoy the most. Radio One Dallas GM Tami Honesty joins Univision Media-Austin’s Christine Escobar and Bryan Broadcasting’s Tucker Young to shine a light on recognizing moments of career discovery and how to trust your judgment when making a professional move.


Awards Gala
The entire show closes Thursday night with the ticketed Annual Awards Gala featuring the presentation of TAB’s inaugural Distinguished Service Award, Educator of the Year Award, George Marti Award for Engineering Excellence, and Broadcaster and Pioneer of the Year awards.

Registration Simplified
TAB has further streamlined the registration process, setting a flat fee of $140 for delegates to attend all programs, the Trade Show, the TAB Show Opening, Leadership Breakfast and Exhibit Hall Lunch. Tickets to the Golf Tournament, Golden Mic Club Banquet or the Awards Gala are extra.


Questions? Contact TAB’s Oscar Rodriguez or call (512) 322-9944.

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