2018 TAB Show Highlights Revenue Growth, Next-Gen Tech
posted on 5.07.2018- Strong Focus on IP, Digital, Content Marketing
The 2018 TAB Show program is out and you’ll find it’s squarely focused on strategies to grow on-air, digital and content revenue, as well as embracing next-generation technologies that are simultaneously driving and challenging local Radio and TV stations.
The Aug. 1-2 event – the largest state broadcast gathering in the country – also breaks in new, larger digs at the JW Marriott in Downtown Austin to accommodate growing attendance and a bigger trade show.
Featured sessions for managers and sales teams address connected cars, smart speakers, content marketing, auto advertising, digital sales, and monetizing ATSC 3.0 and Facebook, with several additional programs focusing on fundamental and advanced sales training and techniques.
Engineers will focus on “all things IP” the first day, with multiple sessions the next day ranging from several aspects of ATSC 3.0 and the Spectrum Repack to AI-driven closed captioning, building FM translators, C Band registration, podcast development and emergency planning post-Hurricane Harvey.
Next-Generation Focus
Numerous sessions targeting new entrants to the industry also are planned, including programs on setting and achieving personal goals, developing productive interpersonal relationships and identifying the best professional niche within the industry. Another program focuses on identifying and recruiting top tech talent for a combined IP/IT/RF work environment.
INITIAL PROGRAM LINEUP – UPDATED WEEKLY
Headline Events, Speakers
Derron Steenbergen, founder of The Swagger Institute, opens the Show on Wednesday afternoon with an inspiring invitation to capture the energy, attitude and passion needed for a fulfilling career, followed by a separate session on learning creative approaches to prospecting, new business development and building better relationships.
NAB President/CEO Gordon Smith will keynote the Leadership Breakfast Thursday morning which honors the National Guard and scores of Radio and TV stations that helped millions of Texans survive and recover from Hurricane Harvey. The event also features the presentation of TAB’s Bonner McLane Public Service and Lone Star Leader awards.
Most of the top vendors in the industry will fill 137 exhibit booths in the expanded trade show which will be “hive central” for delegates, situated squarely in the center of nearly all of the meeting rooms on Thursday.
Actor Glenn Morshower who captivated last year’s Awards Gala with some of his experiences building a successful Hollywood career, closes the program with “The Extra Mile” in which he focuses on reframing priorities and introduces the importance of retaining a heightened percentage of playfulness and fun in order to elevate your level of joy and illumination in the world.
The Annual Awards Gala closes the event Thursday night with the presentation of Texas broadcasting’s most prestigious awards, Pioneer of the Year, Broadcaster of the Year, Educator of the Year and the George Marti Award for Engineering Excellence.
New this year is the presentation of TAB’s inaugural Distinguished Service Award for extraordinary dedication and service to TAB and the Texas broadcast industry.
Registration Simplified
TAB has further streamlined the registration process, setting a flat fee of $90 for delegates to attend all programs, the Trade Show, Kick-Off Party, Leadership Breakfast and Exhibit Hall Lunch. Tickets to the Golf Tournament or the Awards Gala are extra. Rates increase after June 22.
The JW Marriott is now taking reservations within the TAB room block for a discounted rate of $199/night +tax.
Questions? Contact TAB’s Oscar Rodriguez or call (512) 322-9944.
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