2018 TAB Show Features Expanded Exhibits Floor, Record Number of Vendorsposted on 5.29.2018
- Largest State/Regional Industry Trade Show in the U.S.
Texas broadcasters will take in the largest trade show TAB has ever presented when they gather at the JW Marriott in Downtown Austin Aug. 1-2 for the 2018 Annual Convention. The move to the new facility accommodates a record number of vendors with 26 new firms, providing station managers and engineers an opportunity for a true hands-on experience and face time with suppliers that often eludes them at massive events like CES and the NAB Show in Las Vegas.
With 137 exhibit booths, the TAB Show is the largest state or regional broadcast gathering in the country and is recognized as the place where the business of Texas broadcasting gets done. But the vendors showcasing their state of the art technology also serve government agencies, military branches and performance and religious venues.
TAB members with full registrations, just $90 through June 22, automatically have access to the trade show, as well as all management, sales and technical sessions on both days. Individuals who want to visit just the Aug. 2 trade show and special product demos can register for $30. Rates increase after June 22, and all registrations include lunch on Aug. 2.
The TAB Show enjoys the support of not just a wide range of new service providers and equipment manufacturers, it has earned the intense loyalty of scores of vendors who have been continuously exhibiting for decades.
Industry giants like Sony, Panasonic, Broadcast Electronics and Ross Video, as well as regional stalwarts like Giesler Broadcasting Supply, Lubbock Audio Visual and Texas State Networks are among the firms for whom the TAB Show is a “must.”
Multiple program syndicators, brokers and consulting engineers also weave into the two-day event.
Program Highlights Revenue Growth, Next-Gen Tech
The overall agenda for this year’s show is squarely focused on strategies to grow on-air, digital and content revenue, as well as embracing next-generation technologies that are simultaneously driving and challenging local Radio and TV stations.
Featured sessions for managers and sales teams address connected cars, smart speakers, content marketing, auto advertising, digital sales, and monetizing ATSC 3.0 and Facebook, with several additional programs focusing on fundamental and advanced sales training and techniques.
Engineers will focus on “all things IP” the first day, with multiple sessions the next day ranging from several aspects of ATSC 3.0 and the Spectrum Repack to AI-driven closed captioning, building FM translators, C Band registration, podcast development and emergency planning post-Hurricane Harvey.
Numerous sessions targeting new entrants to the industry also are planned, including programs on setting and achieving personal goals, developing productive interpersonal relationships and identifying the best professional niche within the industry. Another program focuses on identifying and recruiting top tech talent for a combined IP/IT/RF work environment.
Questions? Contact TAB’s Oscar Rodriguez or call (512) 322-9944.
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