Two upcoming TAB Webinars – Free to Members!

Executive Briefing: Broadcast Alcohol Advertising

Wednesday, May 22 | 2-3:30 pm CDT

Get a snapshot of Texas’ regulations affecting the advertising of alcohol products and those businesses licensed to serve alcohol on site. Find out what is and isn't allowed under Texas law from happy hours, to liquor and beer advertising, to live remotes where alcohol is being served.

Register now

They Can Beat You on Price, But NOT on Value!

Presented by Jim Mathis

Thursday, May 23 | 12 noon-2 pm CDT

Sales and marketing has changed forever. They will never be the same again. Customers who argue over the price have not been sold on the value to them. The methods that worked for you in the past are obsolete. Once you allow the buyer to negotiate the price, you have lost all negotiation (and the sale!).

When buyers perceive your value, you control the price. Prospects buy benefits of services… not necessarily the service itself. The instruction and dialogue help you gain a competitive advantage by improving the effectiveness of sales calls.

Jim shares great cold-call scripts and offers enhancements to veteran and novice account executives. Through fun, interactive dialogues and methods you will learn effective skills to become a better presenter-seller and encourage value-based sales of attendees.  Insights gained are used to: reinvent marketing strategies, increase client receptivity, improve presentations, communicate value and close more sales.

YOU WILL LEARN TO sell value over pricing at higher profits consistently.

Register now