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TAB offers three webinars - FREE for members!

TAB is offering three, live webinars presented by the Radio Advertising Bureau.

Each is FREE to TAB Members and an unlimited number of staff can view each webinar.

Recapture Auto Dealer Dollars – February 13, 2014
Auto dealers have moved the majority of their ad budgets to digital media.  Between the costs of their website, photography, Internet managers, and buying leads, broadcast budgets have been squeezed.  Join RAB’s Brandeis Hall to learn what is trending in the auto advertising, what’s on dealers’ minds, what they are buying, how broadcast should fit into their plans, and ideas to bring dealers back to your station.

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What Radio Salespeople Need to Know About Running a Business – March 20, 2014
Most broadcast salespeople have never run a business, making it hard to relate to local business owners.  Barry Cohen, Author of Start-Up Smarts and 10 Ways To Screw Up an Campaign will give you the information that will help you get more appointments, build better relationships, and close more local, direct business.

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Social + Mobile: Incremental Revenue for Radio – May 22, 2014
BIA/Kelsey’ Jed Williams shares the information about the growing social and mobile media and the implications and opportunities for broadcast stations.  You’ll hear the research to back up their recommended direction you should take and you’ll see case studies of successful station programs you can use for ideas in your own market.

Registration information

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