TAB Hosts Inaugural NABEF MSA
posted on 11.12.2018TAB was proud to host the National Association of Broadcasters Education Foundation's first Media Sales Academy.
The three-day workshop - held at the TAB Building in downtown Austin - offered in-depth training for undergraduate students who are interested in media sales.
“Great news for the broadcasting industry! NABEF’s inaugural MSA was a huge success, turning out aspiring, young media sales stars who are 'on fire' to enter the broadcast sales world,” said Holly Levy, VP of Revenue Development Resources.
From the power of Radio and Television campaigns to using the web and digital to help local businesses with advertising plans - the 13 students heard from many media professionals throughout the workshop.
The students also were able to tour the facilities and learn more about each department of KXAN-TV (Nexstar's NBC Austin affiliate).
The event culminated with each of the students presenting an integrated marketing campaign for a local furniture store, and having one-on-one interviews with station recruiters.
Special THANKS to all the presenters and recruiters:
- Marcellus Alexander, Michelle Duke and Paloma Johnson-Walker, NABEF
- Mark & Holly Levy, Radio Development Resources
- Sarah Frazier, Entercom Radio Houston
- Christine Escobar, Univision Austin
- Byron Wilkinson, KVUE-TV Austin
- James Robinson, Radio One Houston
- Glenn Coleman, Univision Houston
- Ryan Folgate, KVUE-TV Austin
- Pam Power, Nexstar Broadcasting Austin
- Kristina Killingsworth, Austin Radio Network
"Having been involved with several Media Sales Institutes, this new event is a game changer for the broadcasting industry," said Mark Levy, President of RDR.
"NABEF and TAB teams worked hand-in-hand to offer an intensive, fun and interactive three days of media sales training. These students impressed everyone - they worked extremely hard to create excellent client presentations on the final day. Holly and I, along with the recruiters, agree: media sales talent is out there, now let’s nurture it!”
| Name | Hometown | University | Major | Year |
|---|---|---|---|---|
| Ajibola Bodnrin | Houston | Univ. of Pennsylvania | Communications | Junior |
| Isabel Castro | Navasota | Prairie View A&M Univ. | Communications | Senior |
| Cindy Guyant | Dallas | Univ. of North Texas | Marketing | Senior |
| Toni Hall | Schertz | Prairie View A&M Univ. | Mass Communications | Senior |
| Nick Langel | Cedar Falls, IA | Univ. of Northern Iowa | Digital Media: Marketing | Junior |
| Nailah McElvane | Winston Salem, NC | Winston-Salem State Univ. | Communications & Media Studies | Senior |
| Taylor Moreno | Leavenworth, KS | Univ. of Kansas | Strategic Communications | Senior |
| Evan Offutt | Overland Park KS | Univ. of Kansas | Marketing | Sophomore |
| Danny Robles | Los Angeles, CA | California State Univ. | Television, Film & Media Studies | Junior |
| Sabrya Said | New York, NY | Emma Bowen Foundation | Advertising & Marketing Communications | Senior |
| Shelby Smith | Syracuse, NY | Syracuse Univ. | Communication & Rhetorical Studies | Senior |
| Meghan Sowersby | Ellensburg, WA | Cheyney Univ. of Pennsylvania | Communication Arts | Senior |
| Nasyria Taylor | East Elmhurst, NY | Simmons Univ. | Public Relations/Marketing Communications | Senior |
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