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Social Media tips on tap at TAB/SBE 2011

Social media guru Stephen Warley is heading to Austin for TAB's 58th Annual Convention & Trade Show.

Unleashing the Power of Handheld Marketing

Wednesday, Aug. 10 -- 4:15-5:45 pm

Advertisers are increasingly interested in building mobile marketing databases. Radio and TV promotion can help them collect those numbers faster than any other medium!

Discover in this workshop:

1. Types of mobile advertising opportunities your station can offer. Discover which are the most effective for your clients and most profitable for your station.

2. Recommendations for mobile marketing vendors ? Understand the pros and cons of various mobile services offered by a wide range of vendors.

3. Best practices for managing mobile campaigns ? Learn best practices for building pricing and developing creative for mobile campaigns.

4. Mobile marketing case studies ? See what?s working in mobile advertising from real world examples and how to best integrate mobile into broadcast sales packages.

Unlocking the True Value of Social Media

Thursday, Aug. 11 -- 4:30-6 pm

Learn how to make money off social media. The true value of social media is all about creating, developing and maintaining relationships.

Discover in this workshop:

1. Forget cold calling! Discover best practices for creating, developing and maintaining social network followers for business development.

2. Monitor consumer marketing trends for sales ideas! Learn how to gather business research using social networking tools.

3. Learn how local businesses are using social media to engage their customers! Case studies and examples will be used to show how to use social media for promotions and how it can be integrated into your broadcast sales packages.

4. Ten social media promos. Be the first in your market to try one of these social media promotions. They?re easy to set up and generate revenue, even if your website has no traffic!

Download a registration form or call TAB at (512) 322-9944 to register on the phone.

About Warley

Stephen Warley is the founder of, serving the largest online community of broadcast sales professionals with the most comprehensive archive of on-demand sales training videos.

He has dedicated his career to creating digital media strategies in response to evolving consumer media habits, as well as developing new revenue opportunities.


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