Raycom Texas launches unified Harvey Relief effortposted on 10.02.2017
As the fundraisers end and the headlines change, the people effected by Hurricane Harvey are still trying to pick up the pieces and rebuild their lives. It’s an effort that could take months – even years, and the need for help still exists.
To help keep that need top of mind for their viewers, the Texas television stations in the Raycom Media Group worked together to create the OneTexas initiative. Designed to be a sort of ‘Angie’s List’ for hurricane relief, the onetexas.tv website is designed to make sure viewers stay apprised of the news coverage, both national and local.
The most important part, of course, is the "How You Can Help" section, which serves as a portal for not only national organizations like the Red Cross and Salvation Army, but regional organizations as well, and the efforts happening in their own communities.
“People living in the communities Raycom serves share one grassroot characteristic that makes a Texan proud; a sincere compassion for others. Texans come from all different cultural, economic, racial, and religious backgrounds, but at the end of the day we’re one Texas," said Raycom Group Vice President Brad Streit.
“The goal is to connect groups and organizations that are supporting hurricane recovery efforts with the communities and citizens that are willing and able to help.”
The initiative was spearheaded by Streit, and organized by Kenny Boles and Jeremy G. Butler, News Director and Digital Marketing Manager (respectively) of KLTV-TV Tyler.
“Hurricane Harvey caused an epic 800-year flood that will impact Southeast Texans for many years to come,” Boles said.
“The national media has come and gone. Now, it is vital that Texas Raycom stations continue to keep the recovery needs top of mind. We are committed to updating this story constantly, showcasing the great work that’s being done to rebuild in Harvey’s aftermath, and serving as a link between those organizations that are helping and the people who want to help. Those are the goals of our OneTexas initiative.”
Visit onetexas.tv for more information.
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