NAB offers “Radio Rocks My Phone” spots

NAB continues to encourage mobile phone providers to offer broadcast radio as a feature for the benefit of their customers.

In fact, new research conducted by Harris Interactive on behalf of NAB shows that 81percent of Americans not only want free, local radio as a feature, but would be willing to pay a small one-time fee to get it, citing its importance during emergencies.

NAB has resources available for radio stations to educate their listeners about the benefits of radio-enabled mobile devices such as providing local news, entertainment and emergency lifeline information.

By visiting www.RadioRocksMyPhone.com, broadcasters can access:

• A variety of spots in :60 and :30 versions (in English and Spanish)
  *Note: Airing spots on this issue will require stations to comply with certain regulations. Click here for more information.*
• Scripts for stations that want to create spots with their own talent
  *Note: Airing spots on this issue will require stations to comply with certain regulations. Click here for more information.*
• Website banner ads that stations can use to promote www.RadioRocksMyPhone.com where listeners can learn more about the issue
• Consumer-focused message points
• A print ad gallery
• Research showing consumer desire to have radio-enabled mobile phones

The spots promote NAB's key messages and encourage listeners to seek out mobile phones with broadcast radio capability.

As demonstrated during numerous national and international disasters, broadcasting is not only the most efficient medium – reaching thousands with a single transmission – but it's also the most dependable. Radio provides the most practical, efficient and cost-effective way to keep Americans safe and informed, especially in times of emergency.

We hope you will take advantage of these resources and help us spread the word about the benefits of radio-enabled mobile phones. Please do not hesitate to contact NAB's Marketing department with any questions at (202) 429-5310.

*Because this is an issue NAB has advocated before Congress, these spots may be considered "issue advocacy." Stations choosing to air the spots must comply with certain regulations.