NAB Launches Campaign to Protect AM Radio
posted on 4.03.2023- Car Dashboard Placement at Risk
With more automakers recently announcing plans to drop AM Radio from many new vehicles, the NAB has launched a public affairs campaign engaging listeners to underscore that more than 80 million Americans depend on AM Radio and removing it from vehicles endangers public safety.
The threat of dashboard displacement involves new electric vehicles as well as conventional internal combustion engine (ICE) vehicles.
BMW, Ford and Tesla, have opted to eliminate AM Radio from some or all of their new vehicles because of the cost of shielding against interference.
Other manufacturers, including Chrysler, General Motors, Honda, Hyundai and Toyota, have confirmed they’re retaining the technology and incorporating the necessary interference protections to meet customer expectations.
NAB Campaign Tools
The NAB campaign includes scripts, live reads, social tiles, sample texts and a letter to listeners that stations can use to tout the benefits of AM Radio and provide a platform to voice opposition to removing AM Radio from cars.
In addition, DependOnAm.com is an information hub with a grassroots call to action where listeners can quickly and easily tell their members of Congress to advocate for AM Radio in vehicles.
Additional Resources
Broadcasters can point to the following additional resources courtesy NAB:
Questions? Contact TAB’s Oscar Rodriguez or call (512) 322-9944.
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