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Jumpstart your short-term web sales

Four webinars are now available to LBS subscribers. has teamed up with Borrell Associates, the leading local online media research firm, to produce a series of webinars called "Keys to Jump Start Your Short-Term Web Sales."

The two webinars featuring LBS trainer Stephen Warley are FREE to LBS subscribers. Subscribers can get the two Borrell webinars for only $85 each (normally $125).

  • Rates are per station
  • No limit to the to how many sales professionals can watch at each station
  • Sales staff will have the opportunity to ask specific questions
  • Archives will be available for one month after the last session

Already subscribed to LBS? E-mail for the webinar link.

About LBS is TAB's new on-demand sales training program.

Member stations' sales teams can access 150+ video training modules from the top broadcast sales trainers in the country.

Topics include "sales 101," auto sales, web sales, copywriting, healthcare sales and much more.
TAB subsidizes the program so every staff member can use LBS for only $100/year ($250 for DFW, HOU, AUS, SA).

Download this form and sign up now!

Borrell/LBS Webinar Topics

Consultative Web Sales Approach - Stephen Warley (FREE for LBS subscribers)
March 3, 12pm EST to 1pm EST

Understanding the needs of your client is the most successful approach to web sales, not selling by "the numbers" alone. Stephen Warley shows you quick and effective tactics to impress your clients with valuable research, how to target lucrative web leads, and the best questions to ask your client, so they will demand a proposal from you immediately!

Online Video Advertising - Borrell Associates ($85 for LBS subscribers)
March 5, 12pm EST to 1pm EST

Borrell Associates frontline and fact-grounded researchers have actively studied one of the hottest ad products on the Internet - local online video. You'll leave this Webinar armed with the video statistics that matter to you, as well as examples of market-by-market revenue opportunities and best practices of sites that have grown.

Matching Digital Capabilities with Client Goals - Stephen Warley (FREE for LBS subscribers)
March 10, 12pm EST to 1pm EST

Stop chasing after the "next big web idea" and learn how to sell your existing online opportunities more effectively. Stephen Warley has worked with AEs all over the country to help them better understand how to package various online ad formats to exceed your clients' goals.

Online Promotions - Borrell Associates
March 12, 12pm EST to 1pm EST

Online promotions, including the revitalized and expanded practice of marketing public relations, were an $8 billion category in 2007. We expect it will nearly triple over the next five years to $22.8 billion, surpassing all other online advertising categories. You'll discover which methods of monetizing online promotions are hot. You'll hear not only how to craft compelling promotions as well as how to monetize the hottest categories.

Questions? Contact TAB at (512) 322-9944.

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