Get MORE than your fair share of auto ad dollars
posted on 6.01.2011Let us know which additional topics you'd like to see!
The New Automotive Landscape
Wednesday, Aug. 10 -- 1-4 pm
TAB is bringing automotive expert Paul Accinno to the TAB Convention on Wed., Aug. 10.
The half day session (1-4 pm) will provide management and AEs with a comprehensive understanding of today?s car business as well as the new ?Digital Dealer.?
The seminar will review industry trends, auto terminology, how to build successful multi-platform marketing/media plans as well as how to secure appointments and what to say when you get there!
Participants will leave this session with a clear understanding of ?what?s going on in the car biz? and be able to ?walk the walk and talk the talk.?
The last four years have been the most challenging time period in the history of the car business?from factory bankruptcies to "Cash for Clunkers" to defunct-dealers to signs of recovery!
Review the topics below and let us know what else you'd like see! E-mail choices to beth@tab.org.
Available Topics include:
- Industry At A Glance: What?s Hot & What?s Not!
- Automotive Terminology: Understanding The Important Auto Retail Concepts
- The Purchase Funnel And Convergence Media: How Do TV + Internet Affect Vehicle Purchase Decisions?
- Is Traditional Advertising Dead?: The Digital ?In Market? Movement
- Creative That Sells: A formula for Success
- Used Car Marketing: Better Focus/Jumpstart the Month
- Great Time for GREAT BIG IDEAS: Dealers Are Still Vying For Position
- Create More Impact: Shorter Spots/Shorter Flights
- Automotive Social Media/Reputation Management: Trends/Results
- How To Develop An Automotive Marketing Plan: See It From The Dealers Perspective
- SEO/SEM And The Station Site: You Can Play This Game Too with Smart Web Ads
- Beyond Spots & Dots: Selling Yourself/Getting The Appointment
Paul Accinno has more than 25 years of automotive marketing experience.
He is currently President/CEO of WorldDealer Inc., a multi-platform automotive marketing company that provides online and offline solutions to auto dealers nationwide.
Prior to forming WD, Paul was President/CEO of J. W. Messner, Inc. GMâ??s largest dealer ad group agency.
He was also VP of Sales & Marketing for a top 100 auto group and a Zone Manager for Ford Motor Company.
Download a registration form or call TAB at (512) 322-9944 to register on the phone.
Hotel Information
All events will be held at the Renaissance Hotel in Austin's Arboretum area.
TAB's special group rate ($149/night) is now available and our block will sell out!
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