Borrell & Associates to present at TAB/SBE 2009

Opportunities & Outlook
Speaker: Pete Conti, Borrell Associates

How can broadcasters take advantage of the shifting of auto, jobs and real estate ad dollars from traditional media to the Internet?

Amid intense competition from metro newspaper sites and pure-play vertical sites such as Monster.com, Realtor.com and AutoTrader.com, is there room for more competition?

We'll cover the current ad spending for each vertical and offer concrete examples of other sites that have found their niche and are making money in the verticals through segmented tactics.

Learn about the new directions and opportunities in classifieds.

We'll also show current benchmarking numbers for TV and radio stations online market share and ad revenue in these verticals.

Executive VP Pete Conti from Borrell Associates will present the latest information and data on real estate, auto and recruitment verticals and discuss current opportunities for increased revenue associated with each one.

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 Questions?