Auto Dealer Roundtable, AR&D Audience Study Among Headline Sessions at TAB Show

posted on 7.25.2023

- 28 Programs, 39 Speakers, 115 Exhibit Booths Aug. 2-3 in Austin

The 2023 TAB Show Aug. 2-3 in Austin is a week off, and already several headline sessions are garnering special attention. Among them are the Building the Future of Texas Leadership Breakfast, the new Auto Dealer Roundtable, an industry update on AM/Radio in the car dashboard, and the outcome of AR&D’s 2023 summer research study on how Texas broadcasters can reach new audiences.

The agenda was developed by nearly two dozen Texas broadcasters to address the evolving technology plays powering the industry, strategies to grow revenue and serve audiences, and insights on leading teams to success, with content designed for Radio and TV engineers, sales teams and managers.

REGISTRATION – SCHEDULE AT A GLANCE – SPEAKERS – HOTELS/PARKING

Building the Future of Texas, the topic of this year’s Leadership Breakfast conversation, features Rep. Todd Hunter, a powerhouse veteran of the Texas Legislature and strong First Amendment/Open Government advocate, who’ll outline the historic investments in state infrastructure that lawmakers approved this year, several of which are up for voter consideration in November.

The Texas Army National Guard, TAB’s longtime breakfast partner, will kick off the morning proceedings with a welcome from Lt. Col. Russell Clark.

In the Auto Dealer Roundtable, Malone Media’s Della Bryant joins Lincoln Stahl, Managing Partner of Capitol Chevrolet, and Julie Chisum, Chief Marketing Officer for the IDEA Auto Group, to share insights on their outlook and marketing strategies for the coming year and how local Radio and TV broadcasters can best serve dealerships across the state.

Jerry Gumbert and Earle Jones with Texas-based AR&D command the longest segment on the agenda with their Understanding Our Audience insights to help local broadcasters better understand how to reach audiences who didn’t grow up with broadcast programming being central to their media experience. Subsequent presentations by Nielsen experts will dive into the landscape of opportunities for TV and for Radio.

The battle to preserve AM Radio gets a holistic look in Industry Update: AM/Radio In The Dashboard as stations focus on technology to enhance the listening experience along with the industry’s advocacy efforts with Congress. Two other dashboard related sessions are on the agenda: DTS AutoStage: Radio in the Connected Car and new revenue opportunities in Digital Dashboard.

Growing Teams and Revenue

Several other programs address various strategies for broadcasters to grow revenue, including Overcoming the Workforce Shortage – How AI Helps Stations Thrive on Main Street – Unlocking the Power of Digital – The Boomer Consumer – Story-Selling – How to OutThink Rather Than OutSpend Your Competition – Multi-Platform Content Creation Is A Team Sport 

Tech Insights, Futures

Various sessions focusing on Radio and/or TV technology or compliance also are on tap, including Revolution in the Broadcast Transmitter Industry – Set-Top to Desktop Radio – NextGen TV Deployment – Cybersecurity Strategies – The Next Wave of Radio: Exploring the AI Revolution – FCC Inspections: Minding the Rules – ATSC for Radio – NextGen TV Monetization

Keynotes, Awards & Celebrations

Mattress Mack, one of Texas’ most colorful and successful businessmen, shares how he built and continues to grow his business around community service, civic engagement and broadcast advertising in an opening-day keynote address featuring “Austin’s Empress of Soul,” Tameca Jones, a beloved BMI singer songwriter praised for her fierce performances as a segue into the Kick-Off Party.

The closing night Awards Gala features the presentation of Texas broadcasting’s highest honors, Pioneer of the Year, Broadcaster of the Year, George Marti Award for Engineering Excellence and the Jason Hightower Award for Broadcast Excellence.

Registration, Hotel Insights

Registration remains open and delegates are encouraged to complete the process in advance so they can breeze through the credentialing steps on-site.

The discounted TAB room block at the JW Marriott sold out weeks ago, but additional rooms are available there and at the secondary hotel, the Hampton Inn & Suites.  There are multiple additional hotels in the immediate area.

Questions? Contact TAB’s Oscar Rodriguez or call (512) 322-9944.

---