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News Workshop: Covering the 2020 Election

In conjunction with The Poynter Institute and Google News Lab, TAB will present a day-long workshop on Saturday, Jan. 11, 2020, to help journalists cover the 2020 presidential election.

Al Tompkins of the Poynter Institute will help broadcast journalists move beyond the usual horse race political coverage of polls and daily gaffes, to deeply and more meaningfully cover key issues of importance to voters.

Tompkins also will demonstrate how Google Tools can help newsrooms enhance their election coverage.

  • Registration: (SOLD OUT)
    Contact TAB's Patty Ochoa if you wish to be on the waitlist.
  • Location: TAB Building (502 E. 11th St., Ste 200, Austin, Texas 78701)
  • Audience: News Managers & Producers, Reporters, MMJs, Online/Social Media Producers, Assignment Editors and Photogs
TAB group rates are available at the following nearby hotels:

Sheraton: 701 E 11th St, Austin, TX 78701

  • Room Rate: $169
  • Self-Parking: $20
  • Complimentary guest room Internet access
  • Book online

Hyatt House: 901 Neches Street Austin, TX  78701

  • Room Rate: $165
  • Valet Parking ONLY: $15
  • Complimentary hot breakfast, upgrade to King Studio Suites, Welcome Reception, hotel shuttle within two mile radius, WIFI
  • Book online
Covering the 2020 Election
Time Session
8-9 AM Check-In & Continental Breakfast
9 AM-12 Noon

Five Big Topics Voters Care About:

  • Healthcare/Drug Prices
  • Immigration
  • Tariffs/Economy
  • College Debt
  • Climate Change
12 Noon-1:30 PM Lunch
1:30-4 PM

Using Google Tools to Help Journalists Cover Elections

How Google Sheets, Trends, and Flourish can enhance your election coverage 

Understanding Campaign Finance

  • PACs
  • Super PACs and “dark money” PACs
  • Significant federal campaign finance laws
  • Understanding the Citizens United decision
  • How to track contributions from your coverage area

What Journalists Should Know About Polling

  • Margins of error
  • Sample sizes
  • The problems with “weighting”
  • Reliability and desirability indexes
  • “Likely” versus “registered” voters

Understanding the U.S. Electoral System

  • Primaries and caucuses
  • Selecting delegates
  • Role of super delegates
  • Conventions
  • November general election
  • Understanding electors and the Electoral College
  • Why we have this system and what are its strengths and weaknesses

Thanks Poynter & Google

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