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Prime Focus Technologies

Bronze Member

Corporate Information

Phone: 1 (310) 895-9550
5750 Hannum Avenue
Culver City, CA 90230
{United States}
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Primary Contact

Ms. T Shobhana
Phone: 1 (310) 895-9550

About Prime Focus Technologies

Prime Focus Technologies is the technology subsidiary of Prime Focus, the global leader in Media & Entertainment (M&E) industry services. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry.

CLEAR™, our award-winning Hybrid Cloud-enabled Media ERP Suite and Cloud Media Services help broadcasters, studios, brands, sports and digital organizations drive creative enablement, enhance efficiencies, reduce cost and realize new monetization opportunities.

PFT works with major M&E companies like Disney, Warner Bros., 21st Century Fox-owned Star TV, TERN International, GEE, Cricket Australia, Miramax, CBS Television Studios, HOOQ, Viacom 18, and Novi Digital – Hotstar.

In 2014, PFT acquired DAX, creators of the Primetime Emmy® Award winning Digital Dailies® and Academy® Award winning Lowry Digital.

PFT’s flagship product, CLEAR™ is the world’s first and most proven Hybrid Cloud-enabled Media ERP Suite that virtualizes the content supply chain. It brings content to the center of business, helps drive creative enablement, enhance efficiencies, reduce cost and realize new monetization opportunities for Media & Entertainment (M&E) companies. CLEAR as a Hybrid cloud platform is hosted in multiple data centers around the world catering to the global needs of content owners.

CLEAR includes 4 transformational modules:

• Cloud MAM: ONE MAM for the Enterprise across geographies, departments & businesses
• Operations Cloud: Multi-platform content delivery with presets
• Broadcast Cloud: Automated workflows from Acquisition to Distribution using ONE software
• DAX® Production Cloud: Automated workflows for Dailies & Post using ONE software

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