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Digital sales tools, social prospecting seminars on tap for TAB 2013

Digital sales expert Stephen Warley will present two seminars as part of TAB's 60th Annual Convention & Trade Show, Aug. 7-8 in Austin.

Warley, founder of, is one of the convention's most popular presenters.

This year, he's presenting seminars on prospecting and digital sales tools.

Social Prospecting

Cold calling has long been the traditional method of prospecting in broadcast sales. Most broadcast sales folks agree it is becoming less effective by the year, yet have no strategy to develop a better alternative. Until now!

Warley will present five innovative ways to make prospecting more efficient, as well as how to boost conversion rates on your leads into more sales. In this session you will leave with actionable ways to dramatically turn more of your prospects into viable leads.

  • Call only personal connections using
  • Use web research tools to develop conversation starters that will get you more in-person meetings
  • Learn how to build “instant rapport” to accelerate the sales process
  • Get prospects to call on you! It’s possible with inbound marketing
  • Discover why selling “niches” is more effective than getting out more cold calls

Digital Sales Tool Exchange

In this rapid-fire, interactive session, you'll learn about 50+ cool tools you can sell, use to make your sale process more effective or will save you time. Many of the tools will be free or very low cost with an enormous ROI.

  • Want the ability to track all of your interactions with your clients and prospects?
  • Curious to see how your sales team spends its time?
  • Your sales presentations not snappy enough?
  • Need to a better way to organize all of your sales notes and ideas?
  • Looking to shoot and edit video testimonials of your clients on your smart phone?
  • Seeking ways to capture qualified leads for your clients?


You’ll leave this session blown away by the simplicity, effectiveness and low cost of these tools that will literally revolutionize how you sell!

Registration now open!

Registration packages include:

  • Member Full: $125
  • Spouse/Guest (must accompany a Full registration): $75
  • Sales/Programming: $45
  • Engineer: $45
  • Walk-Around Lunch Ticket: $20
  • Trade Show Only: $25

Registration rates increase after July 7.

All the registration info is available online.

TAB’s group rate at the Renaissance Austin Hotel is $159/night (+tax). The Renaissance recently renovated and gave a modern update to all their guest rooms.

Book a room now.

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