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Two Upcoming TAB Programs Focus on Revenue Growth

- Video Streaming for Radio, Rising Above Media Summit

TAB member stations have two opportunities to kick-start their 2022 revenue and professional growth plans during the last week of January.

Programs include a full-day hybrid program on video streaming for Radio stations keynoted by Paul Jacobs and a two-day virtual program for managers and sales teams led by Derron Steenbergen and Speed Marriott. Both programs are free to TAB members.

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Video Streaming for Radio Stations Jan. 24 – Durant, OK (in-person) or Virtual

TAB is partnering with our Oklahoma counterparts and Blueframe Technology on a full-day conference to help Radio stations develop and enhance their video streaming skills and revenues. It’s a can’t-miss program for stations already streaming or those just getting started.

Given the intense competition for high school sports video streaming, Radio stations must be prepared to enter the fall football season ready to entertain and inform their local communities through this technology.

Radio operators who already have embraced video streaming are generating significant revenue from multiple sources – not just high school sports – and in some cases it’s matching or exceeding OTA ad revenue.

The program starts with a 25-minute keynote from Paul Jacobs outlining the challenging media landscape for Radio and why stations need to evolve and adapt to current market conditions.

Subsequent sessions focus on “how-to” basics of live streaming, equipment needs, adding production value, monetization, and more.

The in-person component of the event is just north of the Texas state line in Durant, OK, at the Choctaw Casino Resort.

View Rull Agenda & Register

Rising Above: Sales & Media Management Virtual Media Summit Jan. 26-27

For any broadcaster looking to grow their career in 2022, this event is for you! Ten top industry trainers led by Derron Steenbergen and Speed Marriott dive into the sales and recruitment strategies you need to be successful.

Presented through a LIVE video feed, you can tune in from the comfort of your office or home.

Day One is an afternoon-long focus for station leaders and managers with presentations on:

  • Designing effective sales meetings
  • Attracting talent to power your station
  • Ensuring your team reflects the audience and advertisers you’re serving

Day Two is a full-day program for leaders, managers and sales teams with sessions focused on:

  • Fulfilling sales goals
  • Developing a resilient mindset
  • Crafting creative campaigns that build brands and grow sales
  • Pinpointing digital strategies and budgets
  • Understanding advertiser needs

View Speaker Lineup & Register

Questions? Contact TAB’s Oscar Rodriguez or call (512) 322-9944.

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