TAB/SmithGeiger Texas Media Consumption Study Findings Online

posted on 5.12.2025

- Access to All Research Assets for Members Only at TAB.ORG

TAB member stations now have direct access at TAB.ORG to the findings and other assets related to the Texas Media Consumption Study TAB commissioned from the SmithGeiger research firm in February.  

The survey explores key topics relevant to member stations’ sales, news, programming, marketing, digital/streaming, social media, and overall strategy for growing and reaching audiences.

An in-depth sales workshop for station managers and marketing executives by SmithGeiger’s top research director is slated for the 2025 TAB Show Aug. 6-7.

TAB went “big” with this first-ever study, with a projected sample size of 2,000 (2,051 actual respondents), with 25% Spanish language respondents of which 200 were Spanish-dominant and 300 were Spanish-speaking.  

The statewide survey data is grouped into eight regions, including North Texas, West Texas, South Texas, Central Texas, East Texas, Dallas-Fort Worth, Houston and San Antonio.

Assets Online

Assets online include The Media Consumption & Landscape Study which provides a broad, comprehensive picture of the Texas media landscape. 

There are 106 slides in the presentation and a small sample of the information included follows:

• Slide 29 – The Top 3 Platforms for Accurate and Timely Information
• Slides 31 & 32 – Information Sources for Severe Weather Events
• Slide 37 – Sources to Find Out About New Products or Services
• Slide 38 – Community and Sponsorship Sentiment

Additional assets include two “Flash Reports,” one providing information about Total Population results and the second providing information about the Spanish Population results. 

A map with regional breakouts and the index of DMAs in each is included.

Video presentations are included for each of the three surveys.

The materials are available to member stations only.  Access requires an account and password which can be set up directly on the site.

2025 Texas Media Consumption Study Assets

Questions? Contact Oscar Rodriguez or call (512) 322-9944.

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