TAB/SmithGeiger Media Study Presentations

posted on 3.24.2025

TAB has commissioned the research and strategy firm SmithGeiger to provide valuable insights into viewers’ and listeners’ evolving media needs and preferences across Texas.

The comprehensive statewide survey encompasses both Radio and Television audiences.  

It explores key topics relevant to sales, news, programming, marketing, digital/streaming, social media, and overall strategy for growing and reaching audiences.

The survey’s projected sample size was 2,000 (2,051 actual respondents), with 25% Spanish language respondents of which 200 were Spanish-dominant and 300 were Spanish-speaking.  

The statewide survey data is grouped into eight regions, including North Texas, West Texas, South Texas, Central Texas, East Texas, Dallas-Fort Worth, Houston and San Antonio.

SmithGeiger has worked with nearly every major broadcast group in the country on growing audiences across broadcast, streaming, digital and social platforms.

They worked closely with TAB’s 37-member Board of Directors and the smaller Member Services Committee to collectively identify the top issues for the survey to address.

Upcoming Zoom Presentations:

• Topic: TAB/SmithGeiger Statewide Media Study Presentation
• Date/Time: Thursday, April 3 - 2 PM CENTRAL
• Register Here

• Topic: TAB/SmithGeiger Spanish-Language Media Study Presentation
• Date/Time: Tuesday, April 8 - 10 AM CENTRAL
• Register Here

These meetings will be recorded and archived for current TAB members only

Questions? Contact TAB's Barbara Rodgers or call (512) 322-9944

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