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TAB/SBE 2008: Online Social Networks

Looking for a new revenue opportunity?

Session: "Unlocking the Value Potential of Social Networks"
Speaker: Stephen Warley,
Details: Wednesday, Aug. 6 from 2:30-4:30 p.m.
Audience: Radio & TV Managers, Sales Managers 

According to eMarketer, 37 percent of all U.S. web users and 70 percent of teens currently participate in social networks.

Some of the most popular social networks include MySpace, Facebook, YouTube, Flickr and LinkedIn.

New social networking sites are popping up every day, targeting all different types of interests and needs.

In this session, you'll learn about the features that make a website a "social network," as well as why so many people participate in them.

Various social networks will be highlighted and broadcasters will be advised on which one they should join.

Discover how to build your own social networks! Or learn how to use existing ones to develop your online community, build your brands, drive traffic to your websites and use as an interactive tool to increase your ratings.

Best practices for developing and participating in social networks will also be provided.

Social networking advertising is still in its infancy, but analysts estimate that it will grow to $2.5 billion worldwide by 2011.

Examples of social network advertising campaigns and case studies will be discussed to help broadcasters stay on top of this growing revenue opportunity.

Send the whole staff!

Full Registration: $95 ($145 after 6/30)
Sales/Partial Registration: $35 ($85 after 6/30)
Walk-Around Lunch: $15 (n/a after 6/30)
Golf Tournament: $100 ($125 after 6/30)

REGISTER TODAY! (PDF icon Download form)


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