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TAB/SBE 2007: Become a Million Dollar Media Rep

Join the million dollar club!

How much do you really know about the business of advertising? Oh yeah? Then why aren't you a million dollar media rep?

Michael Guld is joining Texas broadcasters at TAB/SBE 2007 to teach salespeople how to to position, market and grow their client's business!

This session covers understanding buying cycles, creating Unique Selling Propositions (USP's), determining Return on Investment formulas and the components of a successful commercial.

Trying to sell your inventory? Help your customers sell theirs!
Trying to make your budgets? Help your customers make theirs!

Your clients don't really care if you make your sales goals.
They don't really care about your sales pieces.
They don't really care about what you know until they know you care about what's most important to them?¦the growth of their business.

It's not about assumed closes or the package of the week, its all about providing value and ROI on your client's marketing investment.

About Michael Guld

More convention info...

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