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TAB/SBE 2007: Be a Winner…not a Victim

When it comes to online advertising, are you a winner? Or a victim?

Internet advertising is bigger - and growing faster - than most people realize.

Gordon Borrell will join Texas broadcasters at TAB/SBE 2007 to describe the growth of local online advertising in real terms, showing data for specific markets in Texas and identifying the key sources of that spending.

He'll offer benchmarking from a survey of more than 2,800 local media websites showing how top performers achieve 5x to 10x the market share of their peers.

Nexstar sponsor box

About Nexstar Broadcasting Group
The company owns, operates, and programs or provides sales and other services to 49 television stations located in New York, Pennsylvania, Illinois, Indiana, Missouri, Texas, Louisiana, Arkansas, Alabama, Montana, and Maryland. Nexstar Broadcasting's television stations are affiliated with the NBC, ABC, CBS, Fox or UPN television networks.

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