TAB Sales Seminars – Featuring Mark Levy

posted on 12.16.2019

The Texas Association of Broadcasters is bringing Mark Levy on the road in February to four Texas markets.

Cost: $25/person (Open to TAB Members Only)

Registration closed.
 

Topic: Best Frenemies: Broadcast + Digital = More Sales
Speaker: Mark Levy, Revenue Development Resources (RDR)
Timing: 9 AM-2 PM
Dates: Week of February 3-6, 2020
Locations:

• Monday, Feb. 3 - Lubbock City Bank (SOLD OUT) (map)
• Tuesday, Feb. 4 - Tyler's One Realtor Center (SOLD OUT) (map)
• Wednesday, Feb. 5 - TAB Building in Austin (SOLD OUT) (map)
• Thursday, Feb. 6 - KIII-TV Corpus Christi (SOLD OUT) (map)

Many broadcast sellers are losing money to digital competitors and cannot easily put together a game plan to win those dollars back.

This program will provide easy to follow steps to help sellers make a compelling case for the use of radio & TV to improve digital advertising, but even more importantly, to demonstrate that broadcast can continue to be a primary medium to sell anything anyone wants to sell when used correctly.

Proliferation of Digital

• Why do clients like digital?
• Holy Indignation Batman! (or, “Why do we get called out for having 30 broadcast signals in a market when there are hundreds, thousands of digital sales opportunities?)
• Where is overall ad money going?
• Where is digital money slated to go?
• “They like me!” So what?
• Digital ad types that truly compliment broadcast
• Cost of digital campaigns vs. campaign value
• “What? You call that successful?”
• What makes your digital better than brand X
• What business categories are hot for 2020 (uh, could this be different based on YOUR stations and demo?)
• “And now a word about political…”
• Yes, digital and broadcast together…

Benefits of Broadcasting

• Ending “station speak”
• “Drop and give me 20!”
• Telling our story isn’t as important as understanding the clients’ stories
• Better questions for better solutions
• National success stories – So what?
• Why do some clients think we don’t work?
• Scheduling that works without sacrificing rate integrity
• Customer service that keeps customers

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