TAB Rolls Out Sales & News Training for 2020 Elections

posted on 12.09.2019

- Political Advertising, Election Reporting in January

With what is likely to be the most robust political season Texas broadcasters have seen in two decades, TAB is offering separate training programs in January to help sales teams and newsrooms make the most of the opportunities to serve candidates and voters alike. Both programs are available for member stations only and at little or no cost.

Jan. 11 TAB Newsroom Workshop: Covering the 2020 Election
In conjunction with The Poynter Institute and Google News Lab, TAB will present a day-long workshop, Covering the 2020 Election, on Saturday, Jan. 11, 2020.  This seminar will benefit newsroom managers, reporters, MMJs, newscast producers, online/social media producers and assignment editors. 

Al Tompkins of the Poynter Institute will help broadcast journalists move beyond the usual horse race political coverage of polls and daily gaffes, to deeply and more meaningfully cover key issues of importance to voters.  Tompkins will also demonstrate how key Google Tools can help newsrooms enhance their election coverage.

The workshop will take place at TAB’s Ann Arnold Center at 502 E. 11^th Street in Austin.  The class size is limited to 50 attendees. 

Registration, which includes lunch and continental breakfast, is $25.  Seats are going quickly, so don’t delay in registering for this event.  

View program, registration and hotel information

Jan 15 TAB Webinar: FCC Political Broadcast Regulations
TAB is producing a free 90-minute webinar for TAB member stations on Wednesday, Jan. 15, to review the FCC’s political broadcast rules. 

That’s just a few days ahead of the opening of the FCC’s March primary political window on Saturday, Jan. 18.

TAB’s FCC counsel Scott Flick, a partner with Pillsbury Winthrop Shaw Pittman, will cover the “Texas specific” provisions related to sponsorship identification in political advertising, as well as when and under what circumstances the FCC rules regarding political candidates apply; equal opportunities; the four news-related exceptions to the commission’s political rules; reasonable access; political advertising rates; sponsorship identification; recordkeeping and more.

Contact TAB’s Michael Schneider or call (512) 322-9944, for assistance.

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