TAB offers new LBS options in 2011

posted on 12.14.2010

TAB will continue the popular online Local Broadcast Sales training in 2011.

LocalBroadcastSales.com is TAB?s online, on-demand sales training service?and we?ve subsidized it for TAB Members ONLY! 

New items in 2011 include: 

• Access to all 16 LBS Broadcast and Digital Sales webinars from 2010
• Access to all webinars planned in 2011 (scroll down to view list)
• Access to LBS Sales Help Desk ? a new on-demand consulting service

Preview the training and see why many Texas broadcasters swear by the quality of tips, techniques and information available through this online service.

It?s available to you and your staff 24/7 and it?s affordable too ? only $100 ($250 AUS, HOU, DFW, SA). That?s the annual fee for your entire staff!

Pay now and you?ll be good through 2011. Prices increase $50 across the board in January, so renew or sign up now.

Download the registration form or just e-mail TAB your credit card number ? your staff can start training this afternoon.

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2011 Webinar Schedule

New to Radio Sales? 5 Most Important Keys to Selling Radio
Trainer: Paul Weyland
Series: New Hires
Date: January 19
Description: New to Radio Sales? Paul Weyland shows you how to maximize your time and energy from getting appointments to closing the long-term sale.
Target Audience: New hires in radio broadcast sales.

Five Skills to Become a Top Seller at Your TV Station
Trainer: Ron Steiner
Series: New Hires
Date: February 2
Description: Discover five significant skills you can start using immediately to set you on the path to becoming a top seller on your sales team. Refocus nervous tension to transform into positive sales energy and plan your days ahead as you seize your new broadcast sales career opportunity now!
Target Audience: New hires in television broadcast sales.

Five Keys to Digital Sales Success for New Hires
Trainer: Stephen Warley
Series: New Hires
Date: February 16
Description: Digital advertising is the new gateway to business development in broadcasting. Learn how to sell web advertising without selling impressions and how to effectively incorporate digital advertising into your broadcast sales packages.
Target Audience: New hires in both radio and television broadcast sales, as well as experienced broadcast sales professionals who want to learn about the basics of digital advertising sales.

Live Discussion About Latest Sales Opportunities in Local Broadcasting
Trainer: Moderated by an LBS Sales Expert
Series: Sales Panel Discussion
Date: March 10
Description: Each quarter, LBS will host a live conference call with two sales experts to discuss the latest sales trends, opportunities and challenges in local radio and TV broadcasting. Have a topic or speaker to suggest? Email info@localbroadcastsales.com
Target Audience: All sales experience levels from managers to assistants in both radio and television broadcasting.

How Your Radio Station Can Use Twitter to Increase Revenue
Trainer: Dan O?Day
Series: Radio Sales
Date: March 23
Description: Learn unique, specific strategies and tactics for how your commercial radio station can use Twitter to generate a new source of revenue. Yes, you CAN make money with Twitter!
Target Audience: All sales experience levels from managers to assistants in radio broadcasting.

Assessing the Top 5 Businesses Categories Advertising Online
Trainers: Sandy Martin and Pete Conti from Borrell Associates
Series: Digital Sales
Date: April 6
Description: Online advertising has grown to become one of the largest advertising segments. Find out who the largest spenders are, how they?re allocating their online advertising budgets and how to best approach them.
Target Audience: All sales experience levels from managers to assistants in both radio and television broadcasting.

Answers to Radio Sales Managers 5 Most Confounding Problems
Trainer: Jim Taszarek
Series: Management
Date: April 20
Description: Discover the most effective management style, how to hire the best AEs, recommendations for compensation and best practices for pricing.
Target Audience: General managers, sales managers and interactive/digital sales managers in radio broadcasting.

Live Discussion About Latest Sales Opportunities in Local Broadcasting
Trainer: Moderated by an LBS Sales Expert
Series: Sales Panel Discussion
Date: May 12
Description: Each quarter, LBS will host a live conference call with two sales experts to discuss the latest sales trends, opportunities and challenges in local radio and TV broadcasting. Have a topic or speaker to suggest? Email info@localbroadcastsales.com
Target Audience: All sales experience levels from managers to assistants in both radio and television broadcasting.

Stop Writing Radio Commercials! (And start getting results for your clients)
Trainer: Jeffrey Hedquist
Series: Radio Sales
Date: May 25
Description: Commercials that SOUND LIKE COMMERCIALS get little or no attention. How can you fly under the radar? Learn how to avoid the formulas that tell your audience, ? This is a commercial!?
Target Audience: All sales experience levels from managers to assistants in radio broadcasting.

Five Keys to Understanding How to Sell Mobile Advertising
Trainers: Sandy Martin and Pete Conti from Borrell Associates
Series: Digital Sales
Date: June 8
Description: Mobile advertising is moving out of the experimental stage and into the mainstream. Find out why and how local businesses are adding mobile to their marketing mix.
Target Audience: All sales experience levels from managers to assistants in both radio and television broadcasting.

Six Powerful Leadership Principals for Today?s Evolving Media Landscape
Trainer: Gary Moore
Series: Management
Date: June 22
Description: Discover the 6 key leadership principals to lead your team up and over the obstacles that lead to more sales achievements. Dismantle today's challenges and generate opportunities that ultimately drive and establish your sales team's competitive advantage.
Target Audience: General managers, sales managers and interactive/digital sales managers
in television broadcasting.

Live Discussion About Latest Sales Opportunities in Local Broadcasting
Trainer: Moderated by an LBS Sales Expert
Series: Sales Panel Discussion
Date: September 15
Description: Each quarter, LBS will host a live conference call with two sales experts to discuss the latest sales trends, opportunities and challenges in local radio and TV broadcasting. Have a topic or speaker to suggest? Email info@localbroadcastsales.com
Target Audience: All sales experience levels from managers to assistants in both radio and television broadcasting.

Five Effective Methods for Integrating Digital Advertising into Radio Sales Packages
Trainer: Stephen Warley
Series: Radio Sales
Date: September 28
Description: Learn how to combine mobile, social media and online advertising opportunities with radio advertising to create sales packages that drive results for your clients and more revenue for your station.
Target Audience: All sales experience levels from managers to assistants in radio broadcasting.

Local Media Case Studies Using Non-Traditional Interactive Inventory
Trainer: Deborah Esayian, Co-President of Emmis Interactive
Series: Digital Sales
Date: October 12
Description: In this 20-minute session, Emmis Interactive will review integrated media success stories from 5 different advertiser categories. Details regarding the client need, broadcast entity solution and measurement of success will be presented along with insight into the key elements for campaign success.
Target Audience: All sales experience levels from managers to assistants in both radio and television broadcasting.

Top 5 Strategies for Increasing Digital Revenue
Trainers: Sandy Martin and Pete Conti from Borrell Associates
Series: Management
Date: October 26
Description: Learn management strategies for the fastest growing segments of digital advertising. Align your business with high-growth areas to stimulate sales for your digital advertising sales.
Target Audience: General managers, sales managers and interactive/digital sales managers in both radio and television broadcasting.

Live Discussion About Latest Sales Opportunities in Local Broadcasting
Trainer: Moderated by an LBS Sales Expert
Series: Sales Panel Discussion
Date: November 18
Description: Each quarter, LBS will host a live conference call with two sales experts to discuss the latest sales trends, opportunities and challenges in local radio and TV broadcasting. Have a topic or speaker to suggest? Email info@localbroadcastsales.com
Target Audience: All sales experience levels from managers to assistants in both radio and television broadcasting.

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