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TAB Launches New Sales, Programming Training for August

- Annual Business Meeting Goes Virtual July 30, Register Now!

TAB is following a month chock full of sales, management and newsroom training with a new series of content offerings throughout August. The programs include a four-part series on the outlook for key advertising markets and the first in a monthly series on Radio programming. They launch after TAB’s Annual Business Meeting goes virtual on July 30.

Annual Business Meeting
With the 2020 TAB Show canceled because of the pandemic, TAB is holding its annual business meeting online for members only. The agenda includes the announcement of Board elections results, a report on the state of TAB’s finances and an outline of 2021 legislative efforts in Austin and Washington. The Zoom meeting is slated for 11-11:30AM on July 30. Advance registration is required.

Digital, Medical, Auto, Home Improvement
TAB is partnering with TVB to dive into the opportunities for broadcasters in four key advertising categories this fall and winter. The content is applicable across TV and Radio and will be on tap every August Thursday afternoon live at 2PM. Members need to register for each program individually.

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On the Radio with Andy Meadows, Monthly
DFW-based Radio consultant Andy Meadows will address how stations can leverage programming strategies to grow their digital audience in a conversation August 18 with social media strategist Christina Jovanna Olivarez.

It’s the first installment in what will be monthly programming-centric presentations led by Meadows and various experts in the industry.

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Meadows is a life-long Texas Radio broadcaster, growing up in a Small Market Radio family in the Hill Country.  Recently concluding 13 years as Operations Director for LKCM Radio Group in Fort Worth, he’s also an author and talent coach.

Olivarez, a San Antonio-based business leader, is owner of The Social Butterfly and co-owner of Hustle + Socialize. Certified in Social Media Marketing from HubSpot Academy, she works with brands to provide strategy and solutions for amplifying their message.

She’s also a three-time nominee for NAWBO’s Women Business Owners Award, a nominee for Rising Tide Society’s 20 on the Rise, and a nominee for San Antonio Entrepreneurship Week- Community Developer of the Year Award.

Questions? Contact TAB’s Oscar Rodriguez or call (512) 322-9944.

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