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TAB launches new sales and promotions ideas service

TAB members have a new resource for sales and promotions ideas through the new online Texas Creative Co-Op service launching today.

“We looked closely at all the things TAB already is doing for members and identified a real need for effective promotions and copywriting ideas for stations,” said TAB Member Services Committee Co-Chair Mark Krieschen of Cox Media Group in Houston.

“I’m delighted to have the support and leadership from true industry experts for this new program and encourage stations to submit their own ideas to share and suggestions for our experts,” Krieschen said.

The program is an extension of the popular idea exchanges presented at TAB’s Annual Convention and Trade Show and features two industry experts to provide monthly updates:

  • Doug Harris of Creative Animal is an internationally-recognized speaker, trainer, consultant and idea generator for the broadcast marketing community. He assists radio and television stations in their pursuit of ratings and revenue through proven processes and the generation of ideas.
  • Mark Margulies, CEO of BENMARadio, has been delivering custom-written radio copy to stations all over the country for more than 25 years. Since then, he’s generated close to 100,000 scripts and 7,500 commercials.

This week, Doug Harris provides stations with some ideas on added value promotions.

Read more… (login required)

Have a question for Doug or a topic you want to see him cover in the Co-Op?

Submit it here and he may choose your question for next month’s update!

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