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TAB Launches 21st Annual Public Service Ascertainment

-Key to Legislative Effort, Due Fri., Jan. 4

TAB has launched its 21st Annual Public Service Ascertainment which helps us put a dollar value on the outstanding work Texas stations do for their local communities. Since we began this project in 1998, we’ve documented more than $5.547 BILLION raised or contributed to Texas communities. The data gleaned from your responses assist us in demonstrating to lawmakers in Austin and DC the unique role that local broadcasters continue to play in the media marketplace.

This is a vitally important exercise…essentially a reminder that while modesty is a great personal trait, it’s a terrible marketing strategy. We simply cannot let our adversaries frame our story for lawmakers.

We make it very easy for stations to participate.  The online form takes about five minutes to complete. When you click on the link, you’ll see all the data that’s requested for each station, so you can collect it before you begin completing the form. If you’re not the right person to answer these questions, please forward this request to your colleague who is best able to do so. Responses are due by Fri., Jan. 4th

The study places special focus on stations’ election coverage and voter engagement efforts in 2018.

Be assured that, as with all TAB surveys, the information stations provide is CONFIDENTIAL. Only aggregate figures for Texas broadcasters will be released.  Dr. Augie Grant, a researcher and former TAB Board member, is again supervising this project, ensuring independent accuracy of the tabulation.

Early birds have a chance to win $50 each of the first three weeks of this project. TAB is randomly selecting one submission each week. The sooner you complete the survey, the greater your chance to win!

Questions? Contact TAB’s Oscar Rodriguez or call (512) 322-9944.

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