TAB Convention focuses on broadcast sales strategies

posted on 6.30.2014

Whether you’re a manager or AE, get ready for some fast-paced, relevant sales training at the Texas Association of Broadcasters Convention (Aug. 6-7 at the Renaissance Austin Hotel).

Managers can send their entire sales department for a day and a half of training for only $45/person ($65 w/Thursday lunch).

That’s a bargain for great sales trainings like…

Kelly Wirges, CEO of ProMax Training (Thurs., Aug. 7 at 9:30 am)

Bottom line: most sales people detest and, therefore, avoid prospecting. The “Prospecting that Pays” session will help even those who are uncomfortable with the process implement a methodology that not only creates sales opportunities, but is also enjoyable – really!

It will provide guidance on proactively preparing a sales strategy each month and determining your individual “magic prospecting number” to achieve your goals or even give yourself a raise.

Bridget Brennan, CEO of The Female Factor (Thurs., Aug. 7 at 9:30 am & 1:30 pm)

Women are the engine of the global economy and buy nearly 80% of all consumer products. They hold the purse strings, and companies must be shrewder than ever to win them over.

The “Top Ten Trends in Marketing and Selling to Women Consumers” session will delve into what’s driving women’s purchasing decisions, with a special emphasis on marketing to millennial women.

Brennan provides valuable insights on the cultural forces that are shaping women's brand preferences across the generations. Attendees will leave with powerful insights on how to apply this knowledge to marketing and sales efforts.

Paul Weyland, Pres. of Paul Weyland Communication Strategies (Thurs. Aug. 7 at 11 am & 2:45 pm)

In “To Sell the Truth,” Paul Weyland will teach you how to sell an advertising strategy that mirrors the client's own sales methods in his own business.

Mirrors don't lie. No more disclaimers. No more cliché commercials that don't work. No more tired on-air promos either.

Even veteran sellers say that this session will radically and forever change the way you sell local direct.