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TAB Board Approves 2020 Budget

- New Sales, News Training on Tap for January

The TAB Board of Directors last week adopted a 2020 budget featuring an expansion of training programs for member stations.

The new offerings launch in January with separate programs focusing on political advertising, news reporting on the 2020 elections and “real world” digital and broadcast selling.

But the first major event in 2020 is the Jan. 10 deadline for stations to complete TAB’s annual Public Service research survey.

Public Service Ascertainment Survey – Due Jan. 10
This research project, begun in 1998, has documented nearly $6 billion in local broadcasters’ public service contributions to their communities.

It is a vital tool for TAB to help policymakers understand the unique role broadcasters play in the media marketplace.

On average, about 15 percent of stations participate in this survey. TAB does not extrapolate figures for non-responding stations, so the dollar value reported is far below the actual value of stations’ good works.

The Jan. 10 deadlines gives stations more time to complete the survey and coincides with the FCC’s quarterly issues and programs report deadline.
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2020 Election Reporting Workshop with Al Tompkins, Poynter – Jan. 11
In conjunction with The Poynter Institute and Google News Lab, TAB will present a day-long workshop on Saturday, Jan. 11, 2020, to help journalists cover the 2020 presidential election.

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Political Advertising Webinar with TAB Counsel Scott Flick, PWSP Law Firm – Jan. 15
In this free 90-minute webinar for TAB member stations on Wednesday, Jan. 15, Flick will review the FCC’s political broadcast rules.

Topics include when and under what circumstances the FCC rules regarding political candidates apply; equal opportunities including the four news-related exceptions; reasonable access; political advertising rates; sponsorship identification; recordkeeping and more.
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Real World Digital and Broadcast Selling with Adam Armbruster, ESA Associates – January 27-30
This two-hour session is designed to help local sellers build effective and immediately usable digital and broadcast skillsets in the five money generating categories.
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Positioning the All-Important Political Advertising for You and Your Station – Held on Dec. 10
In this session, Mark Levy, LBS Broadcast Expert, explained how professionally preparing and delivering political campaigns will significantly impact your added revenue streams that you otherwise may miss.

Questions? Contact TAB’s Oscar Rodriguez or call (512) 322-9944.

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