TAB Announces Expanded Training Options for Q1 2022
posted on 12.14.2021- Focus on Sales, Technology, Regulatory Compliance
TAB is poised to shoot out of the gate in the New Year with a range of new programs for stations to help boost revenue, train new sellers and prep for the political season, but the first key date of 2022 is Jan. 3, when TAB begins accepting submissions for the inaugural Texas Broadcast News Awards.
Training programs are provided free of charge or very low cost to member stations thanks to their robust support of the Public Education Partnership program featuring on-air messages promoting service in the Texas Army National Guard, recruiting volunteers for Texas Court Appointed Special Advocates, and raising awareness of safe driving and pedestrian practices.
Key Deadlines/New Programs Launching Jan/Feb 2022
Texas Broadcast News Awards Submission Window Jan. 3-Feb. 10 – English and Spanish-language entries showcasing work done in 2021 will compete head-to-head in this successor program to the Texas AP Broadcast Awards which have been discontinued. Awards will be presented in-person April 9 in Austin.
VIEW EVENT & CONTEST DETAILS
Newsroom Webinar: Fighting Fakes and Truth Decay Jan. 4 – The Poynter Institute’s Al Tompkins presents his insights and guidance on identifying and researching disinformation. REGISTER
2021 Public Service Research Survey Deadline Jan. 5 – This annual research project provides invaluable information putting dollar values to broadcasters’ extraordinary public service that powers TAB’s advocacy before state and federal policymakers. The fully electronic survey allows you to stop and save your work as you go. COMPLETE SURVEY
FCC Political Broadcasting Webinar Jan. 12 – TAB’s FCC legal counsel, attorney Scott Flick with Pillsbury Winthrop Shaw Pittman, discusses station obligations contained in the FCC’s political broadcast rules, federal legislation and the Texas Election Code. REGISTER
Video Streaming for Radio Stations Summit Jan. 24 – Radio stations that have embraced video streaming are generating significant revenue from multiple sources, in some cases exceeding OTA advertising! Get the tools to start or take your streaming to the next level at this event presented jointly by TAB and the Oklahoma Association of Broadcasters. Attend online or in-person. REGISTER
Rising Above: Sales & Media Management Virtual Media Summit Jan. 26-27 – For anyone looking to grow their career in 2022, this event is for you! Ten top industry trainers led by Derron Steenbergen and Speed Marriott dive into the sales and recruitment strategies you need to be successful. Presented through a LIVE video feed, you can tune in from the comfort and safety of your office or home. REGISTER
FCC Television Station License Renewal Webinar Feb. 9 – TAB’s FCC legal counsel review in 90 minutes the FCC’s TV station license renewal process, covering changes made since the last cycle in 2014 and providing tips on completing key forms, schedules and reports required by the commission. REGISTER
Returning Services
The new content complements the full menu of services TAB already provides and which continue through the New Year, including all of TAB’s legal guides, legal hotlines for routine matters involving state taxes, FCC regulations and state advertising rules, routine political updates on primary and general election races, as well as the following online offerings:
- P1+ Onboarding for First Time Sellers – This program is designed to help AEs with less than two years’ experience go from rookie to ready in less than seven weeks. Enrollment is limited for quarterly classes starting in January, March, July and September. The January class is sold out and registration for the March class opens soon. Questions may be directed to Beth Bobbitt, TAB’s VP Member Services.
- P1 Learning’s 24/7 Online Training for Broadcast Teams LEARN MORE
- LocalBroadcastSales.com’s monthly “Second Tuesday” sales webinars (ANNOUNCED MONTHLY)
TAB’s Technical Academy, a COVID casualty, will launch this spring when Texas broadcast engineering legend Gil Garcia introduces the Certified Radio Operator/Chief Operator certification program at TAB’s Ann Arnold Center in downtown Austin.
Recommendations Welcome!
As always, member station GMs are invited to submit suggestions on new services that TAB could undertake to help stations succeed.
Questions? Contact TAB’s Oscar Rodriguez or Beth Bobbitt.
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