TAB 2020 Public Service Survey Deadline Looms

posted on 11.30.2020

- Responses for Key Advocacy Tool Due Dec. 8

In a year unlike any other, Texas Radio and TV stations have continuously mobilized to keep their communities safe and informed while rallying them to help their neighbors deal with multiple challenges at once. Never before has the Texas broadcast industry been called on to do so much, and TAB is asking stations to share key details on such work to help our advocacy efforts in Austin and Washington, DC.

Stations have until Dec. 8 to complete TAB’s 2020 Public Service Research all-electronic survey. In 2019, only 10 percent of Radio stations and 32 percent of TV stations responded, yielding a documented $96 million in public service contributions for the year.

With only aggregate data from responding stations included in the final report, TAB has documented nearly $6 Billion in Texas broadcasters’ public service contributions since the project first launched in 1998.

The figures include a wide range of efforts and activities over the years, from funds raised for charitable organizations and airtime contributed to various community projects, to drives for school supplies, winter coats, food banks, pet adoptions and other important needs.

More than Just Data
While the survey requests specific data, it also provides stations an opportunity to go beyond the numbers and share stories of their most impactful 2020 public service.

Stations are invited to submit audio or video content no longer than 90 seconds highlighting what stations consider to be their best community service project of the year.

Anything related to the ongoing COVID-19 pandemic, as well as the protests for racial justice, 2020 elections, and more routine activities involving local schools, hospitals and other local charitable efforts are just some examples of the work that stations may choose to reflect upon.

COMPLETE SURVEY

Deadline, Prizes
Stations that submit their responses by Dec. 4 still have a chance to win a 2021 TAB Show registration package which includes two complimentary hotel nights for the Aug. 3-4 event at the JW Marriott in Austin.

The survey launched Nov. 9 and was sent to each station GM or their designated staff. The survey format allows responders to pause the process without losing data already entered.

Questions? Contact TAB’s Oscar Rodriguez or call (512) 322-9944.

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