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Three-Part Series at #TAB2019 Targets Account Execs

After his popular sessions at TAB2018, TAB is bringing The Swagger Institute's Derron Steenbergen back for a special, three-part series of sessions.

The programs - targeted towards Radio and Television Account Executives - will be held on Aug. 7-8 in Austin as part of Texas Broadcasting's biggest event - the TAB Show.

The AE Series sessions are included in the Full Conference Registration package.

Register Now

Wednesday, Aug. 7 | 3:30-5:45 PMThanks to Our Program Sponsor: creativeready

AE Series (Part 1 of 3): In Sales, It’s All About Them…But Starts with You!

In this “me, me, me” society, it’s easy to forget that most of what we do in sales has to be about someone else. It is about the client, the viewer and the listener.  However, it must begin with ourselves!


Thursday, Aug. 8 | 9-11 AM

AE Series (Part 2 of 3): Rising Above the Distracted and Overwhelmed Salesforce

This interactive sales session will begin by focusing on an industry riddle that everyone is trying to solve. We will identify it and help you establish an approach to successfully maneuver it.

Today’s salesforce is terribly distracted and extremely overwhelmed.  If this sounds like you or your team, you will not want to miss this session.


Thursday, Aug. 8 | 1-3 PM

AE Series (Part 3 of 3): Proposal Workshop

Delivering a customized proposal to a client that is based on information you have gathered and clearly outlines what they are trying to accomplish is the single most impactful thing a salesperson can do to grow revenue.



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