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Stations Framing 2020 Public Service Work Amidst Pandemic, Protests

- TAB Survey in Field, Responses Due Dec. 8

Texas Radio and TV stations have begun sharing how they’ve helped their communities deal with the pandemic, summer racial justice protests and other challenges in their responses to TAB’s 2020 Public Service Research Survey. First launched in 1998, the annual survey plays a key role in TAB’s advocacy before state and federal policymakers.

The research project helps document the value of local broadcasters’ community leadership and the industry’s unique role in the media marketplace. Each station that participates adds to the total value reported, as results are not extrapolated to account for work by non-responding stations.

To date, the effort has documented nearly $6 Billion in public service contributions by Texas broadcasters. In 2019, only 10 percent of Radio stations and 32 percent of TV stations responded, yielding a documented $96 million in public service contributions.

Begin Ascertainment

Deadline, Prizes
Responses to the electronic survey are due by Dec. 8, but “early birds” who respond before then have a chance each week to win a 2021 TAB Show registration package which includes two complimentary hotel nights for the Aug. 3-4 event at the JW Marriott in Austin.

The survey launched Nov. 9 and was sent to each station GM or their designated staff. The survey format allows responders to pause the process without losing data already entered.

Beyond the Data
While the survey requests specific data, it also provides stations an opportunity to go beyond the numbers and share stories of their most impactful 2020 public service.

Stations are invited to submit audio or video content no longer than 90 seconds highlighting what stations consider to be their best community service project of the year.

Anything related to the ongoing COVID-19 pandemic, as well as the protests for racial justice, 2020 elections, and more routine activities involving local schools, hospitals and other local charitable efforts are just some examples of the work that stations may choose to reflect upon.

Questions? Contact TAB’s Oscar Rodriguez or call (512) 322-9944.

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