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Schedule set for #TAB2017

Register today for Texas broadcasting’s biggest event – TAB’s Annual Convention & Trade Show, Aug. 9-10 at the Renaissance Austin Hotel.

Adam ArmbrusterReview the pricing structure/packages and register here!

Armbruster to cover auto sales, client VIP meeting

The Auto Dealer and the Media Executive…Both Sides of a Sale
Thursday, August 10 | 9:30 am

Tier 2 and 3 auto dealer revenue remains the top money category for most broadcasters. It’s important to know the trends and how to speak with these unique business owners.

This presentation brings together both sides of an account executive meeting with an auto dealer principal. It will include perceptions versus realities of media and also of auto dealers, as well as successful applications. Read more…

Getting the Client VIP Meeting
Thursday, August 10 | 2 pm

Media account executives have many tools but securing a quality conversation with a local business owner often remains a challenge. Knowing proper prospecting ratios is important. This session will explain the most effective methods to land a VIP meeting resulting in high sales potential. Read more…

Pecena presents primer on network penetration

Network Penetration Testing (“Hacking 101”)Wayne Pecena

Wednesday, August 9 | 1 pm

As broadcast station IP networks have grown and become an integral part of the broadcast technical plant, so have the security threats grown such that network security is an ongoing essential task for the broadcast engineer with IT responsibilities. This tutorial will provide an overview of IP network security and proactive implementation techniques. Practical security configuration verification will be presented by use of “White Hat” penetration techniques. Read more…

Hotel Information

TAB has room blocks at the Renaissance Austin Hotel and the Embassy Suites Austin Arboretum.

View hotel information and booking links

Rate: $179/night

Expires: July 11 or when we sell out – which most likely will be prior to July 11

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