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Sales offerings at TAB/SBE 2010

Convention offers AEs intensive broadcast/interactive, automotive sales training in one day.

Account executives have a full day of automotive advertising and broadcast/interactive sales training on tap at TAB?s Annual Convention & Trade Show, Aug. 12 in Austin.

?We know GMs and GSMs are hard-pressed to take AEs off the street, so we?ve packed a great program of training into just one day ? an easy in and out with no overnight hotel stay required,? said Convention Co-Chair Scott Parsons of Double-O Radio in Midland-Odessa.

The programs are designed for TV and Radio sales teams alike, with an added ?bonus? for radio AEs and managers at the end of the day with promotions expert Doug Harris, also known as ?The Creative Animal.?

Automotive advertising expert John Tkac opens with a two-hour program designed to help AEs get more than their fair share of car dealer dollars.

An auto dealer for 35 years, Tkac now trains broadcast sales teams on reaching dealers? hidden ad budgets, tapping their website strategies and incentive cash for new ad dollars, landing the overlooked independent dealers, using a station?s website as a sales tool, positioning broadcast against cable and mastering creative examples that are working today.

Broadcast/interactive then takes center stage for four hours with John Potter, director of training for the RAB.

The first component covers the fundamentals for those new to the field ? vocabulary, metrics, pricing, etc. 

It?s not required for experienced Interactive sellers.

The remaining three components are intensive, designed to help broadcast/interactive sellers improve their selling skill-set and technical knowledge of Interactive, as well as get new ideas for their digital clients.

?Our goal is to get past the broadcast paradigm to the integrated marketing model and then stimulate your creative thinking by seeing a rapid-fire list of ideas from stations around the country that are making money,? Potter said.

?You can put these specific ideas into action for your clients and generate more revenue the day you return to your station.?

Radio AEs get a bonus program at the end of the day with Doug Harris? ?Twelve Secrets Every Radio Marketer Should Know.?

Registration for AEs costs just $35/person, after a station or cluster?s first full registration of $95.

Registration information

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