"Sales 101" now available online
posted on 11.06.2008Only $100/year ($250 DFW, HOU, AUS, SA)
Hired some new AEs? Got some "old timers" who need a refresher course?
It's time to subscribe to LocalBroadcastSales.com and check out Paul Weyland's "Sales 101."
Weyland, a nationally-known sales guru, will walk broadcasters through each stage of the sales cycle, providing them strategies and tactics every step of the way.
Topics include:
- Prospecting
- Getting Appointments
- Rate Resistance
- Selling Long-Term Local Direct
- Long-Term Contract Client Benefits
- Interview Your Clients
- Writing Proposals
- Producing Creative
- Writing Commercial Copy
- Call to Action
- Scheduling Commercials
- Managing Client Expectations
- Return on Investment
- Closing Sales
- Handling Objections
- Selling Against Other Media
And Weyland is just one of the trainers available online - there are seven more!
Don't pass up this opportunity - available to TAB member stations ONLY.
Register today with a credit card and your staff can be training this afternoon!
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