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"Sales 101" now available online

Only $100/year ($250 DFW, HOU, AUS, SA)

Hired some new AEs? Got some "old timers" who need a refresher course?

It's time to subscribe to and check out Paul Weyland's "Sales 101."

Weyland, a nationally-known sales guru, will walk broadcasters through each stage of the sales cycle, providing them strategies and tactics every step of the way.

Topics include:

  • Prospecting
  • Getting Appointments
  • Rate Resistance
  • Selling Long-Term Local Direct
  • Long-Term Contract Client Benefits
  • Interview Your Clients
  • Writing Proposals
  • Producing Creative
  • Writing Commercial Copy
  • Call to Action
  • Scheduling Commercials
  • Managing Client Expectations
  • Return on Investment
  • Closing Sales
  • Handling Objections
  • Selling Against Other Media

And Weyland is just one of the trainers available online - there are seven more!

Don't pass up this opportunity - available to TAB member stations ONLY.

Register today with a credit card and your staff can be training this afternoon!

Download registration form


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