Non-Spot Revenue: Cause & Effect

New Directions in a New Economy

Speaker: Brandeis Hall, RAB
Thursday, Aug. 20
12:30-1:30 pm - Trinity Room
Renaissance Austin Hotel

Recent changes in the economy have created a seismic shift in corporate sponsorship of Causes and in consumer expectations. 

Learn the four key areas of corporate Cause Marketing interest, elements you can sell to increase your CM sponsorship revenues, and non-advertising budgets you can access to fund your efforts.

With more than 20 years in broadcasting, Hall's experience has ranged from promotions to marketing, sales to research, on-air to management.

She currently serves as RAB's VP/Alternative Revenue Development in Dallas.

Hall is bringing her vibrantly creative solutions to the TAB Convention to help radio and television stations find and maximize revenue sources outside of traditional ad budgets.

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