New trainer at LocalBroadcastSales.com
posted on 5.27.2009Bill Caudill teaches "Web Sales Strategies"
As traditional broadcast revenue models erode, the importance of separating myth from fact when it comes to interactive advertising has never been more important.
Bill Caudill from Borrell Associates helps assess online strengths and weaknesses to develop effective strategic plans that will increase sales.
With 25 years of media experience, Caudill is a leading sales authority in the broadcast and online fields. In the past seven years, he has been instrumental in closing more than $12 million in local Internet ad sales for broadcast stations - an average of nearly $150,000 per month.
This new training examines trends in interactive advertising and offers winning sales strategies for the web, from effectively integrating online ad formats t
o structuring an interactive advertising sales force.
Some Topics Covered:
- Structuring Your Sales Force
- Hiring for Interactive Advertising
- Local Value Proposition
- Online Ad Formats
- Beyond the Banner Ad
- Capitalizing on Your Strengths
- Internet Advertising Rates and Inventory
- Production Process
About LBS
LocalBroadcastSales.com is TAB's new on-demand sales training program. Member stations' sales teams can access 150+ video training modules from the top broadcast sales trainers in the country.
Topics include "sales 101," auto sales, web sales, copywriting, healthcare sales and much more.
TAB subsidizes the program so every staff member can use LBS for only $100/year ($250 for DFW, HOU, AUS, SA).
Download this form and sign up now!
Questions? Contact TAB at (512) 322-9944.
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