MEDIA ADVISORY: DTV Education Partnership

Cable, Broadcasters, AARP, LULAC, NAACP Spearhead DTV Education Partnership

Grassroots organizations join together to campaign for DTV transition awareness.

CONTACT:
Christine DeLoma, (512) 474-2082 cdeloma@txcable.com
Oscar Rodriguez, (512) 322-9944, oscar@tab.org

WHAT: Press conference to highlight how Texans are unprepared for the Feb. 17, 2009, federally mandated transition from analog to digital television (DTV). Studies show those who may be adversely affected include senior citizens, low-income families, African-American and Hispanic households.

WHEN: 1 p.m. Tuesday, Nov.18

WHERE: Lt. Governor?s Press Conference Room, State Capitol, 2E.9
 
WHO: Grassroots participants include:

• Kathy Brabson, president of Time Warner Cable ? Central Texas division and member of Texas Cable Association
• Oscar Rodriguez, vice president of Texas Association of Broadcasters
• Mike Henry of Marble Falls, AARP Legislative Volunteer
• Rita Gonzales Garza, LULAC
• Yannis Banks, NAACP-Texas
• Sen. Troy Fraser, chairman of the Senate Business & Commerce committee

TCA (www.txcable.com) is the primary trade organization for cable operators in Texas.

TAB (www.tab.org) is an Austin-based trade association representing the interests of Texas' 1,200+ free, over-the-air radio and television stations.