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LBS presents business development expert

Business development skills have never been more crucial for broadcast sales professionals.

Susan Novicki has helped countless radio & TV broadcasters develop and execute successful business development strategies.

A field consultant since 1996, she has achieved remarkable success, working with her clients both to build business and to ensure that they are well-positioned for future growth.Register for LBS now!

She enjoys showing sellers how easy it is to develop new business revenue and is an expert at motivating and empowering clients to do the homework that helps them reach decision makers, get on the phone and close a sale.

Training topics include:

  • Defining Business Development
  • Finding Good Leads
  • Non-Traditional Lead Sources
  • What Makes a Good Lead
  • Researching and Preparing Your Leads
  • Landscaping
  • Consultative Selling

Preview the training

About LBS is TAB's new on-demand sales training program. Member stations' sales teams can access 150+ video training modules from the top broadcast sales trainers in the country.

Topics include "sales 101," auto sales, web sales, copywriting, healthcare sales and much more.

TAB subsidizes the program so every staff member can use LBS for only $100/year ($250 for DFW, HOU, AUS, SA).

Download this form and sign up now!

Questions? Contact TAB at (512) 322-9944.

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