Jumpstart web business at TAB/SBE 2009
posted on 7.27.2009
Jumpstart your web sales at the TAB Convention.
Building New Web Businesses
Stephen Warley, LocalBroadcastSales.com
Wed., Aug. 19
4:30-5:45 p.m.
Trinity Room, Renaissance Austin Hotel
Warley will show broadcasters how to use their existing brands, social networking and broadcast promotional power to build a portfolio of new online brands. As part of this process, he will show broadcasters how to write a basic business plan. Beyond advertising-based businesses, service-based, fee-based and subscription models will be discussed.
Jumpstart Your Web Sales
Stephen Warley, LocalBroadcastSales.com
Thurs., Aug. 20
4-5:30 p.m.
Trinity Room, Renaissance Austin Hotel
Radio's share of all the money spent on local online advertising stands at less than 2% and local television's share is around 10%. While traditional local broadcast revenue has remind flat, local online advertising revenues have grown by double-digit figures each of the last three years. Warley provides frank advice on what it will take to jump start broadcast web sales in the short-term.
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