Future of the industry on agenda and display at TAB Convention
posted on 5.16.2016- Registration now open for Aug. 10-11
The accelerating change in broadcast advertising, programming and technology rules the agenda for TAB’s Annual Convention & Trade Show Aug. 10-11 at the Renaissance Austin Hotel. Headliners range from advertising guru Roy Spence and industry futurist Fred Jacobs, to ABC News political analyst Matthew Dowd and CBS News and 60 Minutes correspondent Lara Logan.
Are broadcasters prepared for the speed-of-light changes in how audiences consume media and how auto advertising is morphing for the future?
How quickly can broadcasters adopt the new Internet-based TV technology standard and will it preserve their standing as masters of the TV universe?
What do station managers and sales teams need to do to sharpen their skills to win in the ever-tightening ad market?
The execution of the spectrum repack, preparing for the next generation of emergency alerting, understanding programmatic ad sales, and managing a multi-generational workforce are among the myriad other topics that will take center stage in the two day conference known to many as a “Mini-NAB.”
Nearly 30 speakers, including sales and management experts Kelly Wirges, Paul Weyland and Brandeis Hall, attorneys Scott Flick, David Oxenford and Greg Skall, and tech gurus Jay Adrick, Kevin Gage and Wayne Pecena are among those presenting success strategies for managers, sales teams and engineers.
The TAB Show is the largest state broadcast gathering in the country, attracting 126 exhibitors and about 1,300 delegates.
It’s where the business of Texas broadcasting gets done.
Register today….the host hotel room block already is two-thirds sold out!
Questions? Contact TAB or call (512) 322-9944.
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