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Fight the decline in auto advertising

For many radio and television stations, auto advertising represents as much as a  third of their overall revenue.

For the first time in decades, broadcasters are starting to lose significant revenue from that category.

Right now at, John Tkac is using his 30+ years in the auto industry to offer broadcasters some insightful perspectives.

Tkac saw his own dealership sales skyrocket when he shifted his marketing budget out of newspapers and into broadcast.

Not an LBS subscriber? Why not? It's on-demand, broadcast sales training - available only to TAB member stations.

And the best part: It's only $100/year ($250 AUS, DFW, HOU, SA).

Sign up today and get the rest of 2008 for free!

Tkac's on-demand training includes modules on the current state of the automotive industry and how to attract sales from used car dealerships.

He even shares industry secrets like "auto dealer cash" to help broadcasters understand exactly what type of marketing budgets auto dealers currently have available to them.

Additional topics include:

  • How Dealers Buy Advertising
  • Auto Market Fragmentation
  • Expanding Dealers' Marketing Footprint
  • Approaching Small Dealers
  • Eroding Dealer Gross Profit
  • Selling Against Outdoor
  • Selling Against Direct Mail
  • Selling Against Targeted Publications
  • Selling Against Newspapers
  • Selling Against Cable
  • Packaging Broadcast with the Web

And Tkac is just one of the trainers available online - there are seven more!

Don't pass up this opportunity - available to TAB member stations ONLY.

Register today with a credit card and your staff can be training this afternoon!

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