February Exec Briefing Webinar
posted on 2.05.2012Topic: Playing by the Rules - A Broadcaster's Guide to Contests & Sweepstakes
Length: 90 minutes
Presenter(s): Scott & Lauren Flick, Pillsbury Winthrop Shaw Pittman
Cost: FREE to TAB members. There is no limit to the number of station employees who can participate. (Closed to non-members)
Description: Husband and wife team Scott and Lauren Flick review the FCCs rules to on-air contests and sweepstakes type promotions.
A recent FCC ruling indicates that this area of regulation is being watched much more closely than you think.
A station was fined for its online contest because it was improperly promoted over the air.
Learn the best practices and pitfalls when it comes to airing contests on your station and why to be wary of boiler plate contest rules.
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